Brand naming is the process of identifying an apt name for your company, product, or service. The brand naming process includes research, brainstorming, social media name availability and trademark vetting to ensure that the name is legally available and can be easily registered. As important as it is to come up with a unique name for your brand, you also need to ensure that it’s memorable and easy to pronounce, so that you’re set apart from the competition. Following a structured process and being diligent in your research and testing are certainly key.
