When you buy marketing or direct mail materials for your business or event, you know that each piece of print marketing material has a different term. Pamphlets and brochures are no exception. So whats the major difference between pamphlet vs brochure?

Many of our customers ask us what the real difference is between brochures and pamphlets. People often use these two words interchangeably when printing product or company information in a booklet format. There is only one difference between the two: their names. Pamphlets and brochures generally look similar, but there are some slight differences to note. For clarification, let’s define pamphlets and brochures further and provide a few examples of each. Here we will have a quick look into the difference between pamphlet vs brochure

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BROCHURES: WHAT ARE THEY?

The brochure is a single or multi-page folded paper that sells the products or services of a company.

There are several ways to fold and staple this piece of paper to create separate pages. Brochures are sometimes referred to as booklets. Despite looking similar to a pamphlet, brochures are more commonly used for advertising a company’s products or services. There are usually more images in brochures than words. Brochures can be used to introduce new products or describe service offerings to prospective customers.

Here is an overview of brochures:

• Product/service advertising

• Binding can sometimes be seen

• Pages in multiples

PAMPHLETS – WHAT ARE THEY?

Pamphlets, by definition, are small booklets that advertise or provide information about a single topic.

Their primary purpose is to inform rather than to sell. The term “leaflet” is sometimes used to describe a pamphlet as well. Pages of pamphlets are stapled together or printed on both sides of one sheet and folded several times. Pamphlet designs can vary in shape, size, and number of pages. Some common uses for pamphlets include political campaigns, event promotion, and communicating organization information.

An overview of pamphlets:

• Informational in nature

• Format unbounded

• A limited number of pages are available

SIZES OF PAMPHLETS & BROCHURES

A pamphlet or brochure’s size can be determined by the specific requirements and design preferences. There are, however, some common sizes for these print marketing materials. The following are a few standard brochure and pamphlet sizes:

PAMPHLET SIZES:

1. Standard Letter Size (8.5″ x 11″):

   It provides ample space for text and images and is commonly used for pamphlets.

2. Half-Letter Size (5.5″ x 8.5″):

   Distributing or carrying this size is convenient because it is smaller and more compact.

3. DL Size (99mm x 210mm):

   Pamphlets in the DL size are popular because they are longer and narrower, allowing for unique layouts.

BROCHURE SIZES:

1. Tri-Fold Brochure:

   A tri-fold brochure is typically 8.5″ x 11″. The document is folded into three panels, each measuring approximately 8.5″ x 3.66″.

2. Bi-Fold Brochure:

   Typically, bi-fold brochures are 8.5″ x 11″ folded in half, resulting in four panels of approximately 5.5″ x 8.5″.

3. Square Brochure:

   Square brochures come in various sizes, such as 6 inches by 6 inches, 8 inches by 8 inches, and 10 inches by 10 inches. An appealing and unique format is offered by these square dimensions.

Also read more on Innovative Brochure Design Ideas for a Stunning and Unique Marketing Collateral

Brochure vs Pamphlet – Whats the Difference?

so, what’s the difference between a pamphlet and a brochure? Here are the main points to discuss

1. Companies use brochures to advertise and sell multiple products and to inform customers about discounts and offers. In contrast, a pamphlet’s aim is to inform readers about a particular topic or make them aware of a new product by describing its key features.

2. Pamphlets are smaller than brochures, because they contain less but significant information on the subject matter. For creating pamphlets, companies typically use a single sheet of paper with two or three folds. The company may use more than one paper if they require so, however, brochures are large in size compared to business cards. Multiple pages are often bound together. All the main features of the company’s products are listed on these pages.

3. What makes a pamphlet inexpensive? The answer is quite simple since pamphlets do not require special printing paper. In addition, it does not require any unique designs or images, so pricing and design costs are kept to a minimum. On the other hand, brochures are more expensive because they require glossy paper for printing. To make your patrons, i.e. your audience, like your content, you would need to add beautiful graphics and designs.

4. It is well known that brochures are used to sell a company’s products, whereas pamphlets are used to inform or spread awareness about a specific subject.

5. A pamphlet contains information, while a brochure contains promotional material.

WHERE CAN I GET A BROCHURE DESIGN SERVICES?

The Moonbox, of course! To ensure that your pamphlet or brochure is high quality and designed with all the correct information, we offer the best company brochure design services. To make your pamphlet or brochure look professional, we have a knowledgeable design team. Our mailing and logistics services ensure that your brochures or pamphlets are stored correctly and mailed on time.  Check out the Moonbox Design Services and request a quote