Chase is a KSA based fitness app that encourages people in and around the country to adopt a healthier lifestyle by working out regularly while making new friends who have the same fitness goals. Chase wants to be more than just a fitness app – it wants to build a community where fitness is synonymous with friendship.
Creating a whole new brand, while facing tough competition from umpteen global fitness apps that already exist, and setting themselves apart from the rest.
We kicked off the project with a naming process. We wanted to come up with a name that captured the brand essence, for which we explored various directions, brainstormed, created an extensive list, shortlisted names and finally picked one that resonates with the brand. We then came up with the name ‘Chase’ which extends to different aspects like chasing your fitness goals, your dreams, and literally – to run around or chase something. We then designed a brand identity that added meaning to the brand name and then proceeded to design a full-fledged fitness app for Chase.
Creating something from scratch always has its perks. We were a part of the Chase journey since its inception and we ensured that everything fell into place perfectly, bringing about the right emotion that the brand wants to convey. Our identity and design were very well received by the client too.