Claw Culture

Claw Culture set out to launch the first-of-its-kind claw machine room in Dubai, a vibrant, interactive space filled wall-to-wall with claw machines designed for all ages. To bring this playful concept to life, Moonbox was tasked with building a bold and engaging brand identity that could stand out in a highly visual, experience-driven market.

We developed a fun, energetic visual system rooted in arcade nostalgia and modern pop culture, from a custom wordmark and quirky iconography to a dynamic color palette and layered graphic patterns. The brand identity captures the joy of play, the thrill of winning, and the social buzz of shared experiences, helping Claw Culture position itself as a go-to destination for entertainment, content creation, and community engagement in Dubai.