Essenspice

Essenspice, a Saudi-based premium spice brand (evolving from Bahar Athwaq), was positioned to grow into a more refined, wellness-oriented, and luxury culinary offering that could appeal to both local and global audiences. As the brand expanded, it needed a stronger, more cohesive identity that could stand confidently in the premium market and communicate elegance, cultural depth, and product sophistication.

Moonbox supported Essenspice by developing a refreshed logo identity and a scalable packaging system that elevated the brand’s perception and improved consistency across touchpoints. We explored multiple logo directions, including refined wordmarks, a minimal E&S monogram, and premium symbolic approaches, before refining the final identity into a polished, high-end brand mark suited for premium packaging. The packaging design was crafted to align with the brand’s luxury positioning, ensuring the product felt modern, elegant, and shelf-ready while maintaining cultural integrity and a clean, minimal aesthetic.