Little Clouds

Little Clouds, a new wet wipes product line under AKI (Al Khayat Investment), was developed to serve modern parents looking for baby-safe essentials that feel both trustworthy and premium. As a new entrant in a highly competitive FMCG category, the brand faced the challenge of building instant shelf recognition while communicating softness, safety, and reliability at first glance. With multiple wet wipes options often looking similar in-store, Little Clouds needed a logo and packaging system that would stand out quickly, feel contemporary, and create a strong emotional connection with parents.

Moonbox partnered with AKI to develop a complete logo identity and a series of distinct packaging designs that delivered high visual impact on retail shelves. The packaging system was designed to be eye-catching, easy to navigate, and clearly structured ensuring key product information remained visible while maintaining a soft, baby-friendly tone. With a fresh, new-age aesthetic and strong shelf presence, the final identity and packaging helped position Little Clouds as a modern, dependable wet wipes brand designed for today’s families.