Overland

Overland is a well-established logistics and transportation company in Tanzania, known for its expanding fleet and growing regional presence. As the company continued to scale, it sought a refined and modernized brand identity that better reflected its ambitions and professional capabilities.

Moonbox led a complete rebranding exercise, starting with a refreshed logo that honored the brand’s legacy while introducing a more contemporary look. The work extended into comprehensive brand guidelines, updated stationery, and bold truck branding designed to enhance visibility on the road. Together, these deliverables created a cohesive and future-ready identity for Overland.