Jan 7, 2019
Instagram which is short for Instant telegram started quickly fired up with the first impression as a fun application for kids and had ultimately become a serious content marketing, networking and viewers building tools for individuals and brands. Well, it’s one of the most lovable social networking sites on the planet right now with over 200 million active monthly members sharing around 60 million pictures and 1.6 billion loves per day. Kevin Systrom and Mike Krieger created it and launched in October 2010 exclusively on iOS. Just how exciting is it? The credible engagement rates for brands on most social sites are less than 0.1%, that’s not the case for Instagram as it keeps them all away. “Take a bow”! The 2018 Forrester study shows middling Instagram engagement rate for brands has an epic 58x higher than on Facebook. “Keep going up the instant people puller.”
If you created a #yourbrandname hashtag for your firm, but if no one knows about that and use it. Make sure it’s in your sketch, but take the play offline and have it printed on your receipts, in print ads, on signage in your store and at pertinent events. As if you are using other media such as radio, TV makes people use your hashtag. Amalgamate online and offline campaigns by ensuring it’s arranged on your other social sketches, on your websites, and in your email blast as the people are not going to find it.
If so you want your bio to the only link to your website homepage, now and forever? Change it up at least around two weeks and use that link in your profile to make contact people to your newest or most popular content.
Even a picture is valuable a thousand words, but you can’t omit the words all the way. The prime example of such is the National Geographic and NatGeo which are well-known media brand all over the world. They are just amazing at using storytelling beside their Instagram photos to produce engagement and sharing. NatGeo on the other has thrived across with over 50 million followers.
If you only want to show the finest user-generated content about you or your brand on your Instagram profile, yes you can. Now, you can’t remove the tagged photos from the site entirely, by picking “Edit Tags”, selecting the ones you want to delete and choosing “Hide from profile” (you may need to confirm). It does the trick.
Strong branding can help you generate future business because it increases the value of your business and helps you gain an edge over your competition. If you make sure that your company is well-established in the marketplace, its financial value will be significantly increased, so you will attract many potential investors.
It’s human nature to want to fit in, but on Instagram, you want to stand out. The best example is that the Indian beverage brand Frooti has developed such a unique visual content style, It’s instantly recognizable every time a user sees a Frooti post in their newsfeed.