Oct 12, 2022

Top Things to Evaluate When Hiring a Rebranding Agency for Your Business

Rebranding agency

So, you’ve determined that it’s time to rebrand your business.
Because your customers have told you that they want it, not just because you think they might need it.

In today’s competitive market, most businesses require a new identity to succeed. Whether it’s a rebranding effort or a complete overhaul, a new identity can help a business stand out from the crowd and attract new customers.

The problem: many companies claim to be experts at branding, but only a few live up to their promises.

This guide is designed to help you choose a rebranding agency that will fit both your budget and your specific situation. Use it as a checklist to help make the best decision for your company’s rebranding needs!

When choosing a rebranding agency, consider the following factors:
– Their experience in working with companies like yours
– Their understanding of your industry
– Their creative approach to rebranding
– Their budget and pricing structure

By taking the time to evaluate these factors, you can be sure that you’re choosing the right agency for your needs.

There are several reasons why an organization might choose to rebrand, whether it’s because the company has outgrown its original branding, the target audience has shifted, or the organization offers different products and services than it did in the past. Whatever the reason for considering a rebrand, it’s important to keep in mind that it’s a big decision that shouldn’t be taken lightly.

Before you begin the exciting process of rebranding, there are several factors you’ll want to take into account.

Factors You Need To Consider When Hiring A Rebranding Agency

1. Make Sure You Comprehend Your Mission Statement

It’s important to keep your mission statement up-to-date, regardless of how long your business has been around. If you find it difficult to describe your mission, chances are good that your customers would also have trouble doing so. That’s definitely not something you want! Keeping regular touchpoints with your mission statement will ensure that it accurately reflects your organization – now and in the future.

Define and finalize your mission statement before you even start discussing color schemes, fonts, or website designs. This will help to ensure that your organizational vision is aligned with what you’re trying to achieve.

2. Identify What Is And What Isn’t Working 

When you hear the word “rebranding“, you might think it means scrapping everything and starting from scratch – but that’s not necessarily true. In fact, a closer look might reveal that there are certain aspects of your brand that are actually working well and don’t need to be changed. By breaking down your brand into its core components, you can better determine which aspects are valuable and worth keeping, and which can be left behind. This way, you can maintain the parts of your brand that are working while making changes to the parts that need improvement.

These questions can help you determine which elements are essential and which can be cut:

  • Are you happy with the way your current messaging is received by your audience? 
  • Are there certain elements that are strongly associated with your brand and that people easily recognize?
  • Are there any areas where customers seem to misunderstand or have a negative perception of your brand? 
  • And finally, are there still elements that accurately represent your brand’s mission, values, and offerings?

3. Align Your Brand Identity with Who You Are and Where You Want to Go

Your recently debuted brand identity shouldn’t just stand for who you are right now; it should also express your vision for your organization’s destiny. Your rebranding should cover both your current needs and future goals, providing your organization the space to grow into what you want it to be. This will give you the flexibility you need to continue to progress as a company.

Now that you have a strong mission statement and messaging, you know who you are as a company. This is a great foundation to start from as you move forward in your branding journey. Pair that with where you want to bring your organization in a few months, years, and even decades, and you’ll have a well-aligned brand identity that’s made to last.

4. Prioritize Both Your Present and Prospective Customers

In order to create a brand that resonates with both your current and potential customers, it is essential that you understand the needs and expectations of each. Your current customers may have very different requirements from your new ones, so it is important to take both into consideration when rebranding. With careful planning, you can not only keep your existing customer base happy, but also attract new business from a wider target demographic.

When it comes to rebranding your business, it’s important to find a balance between staying true to your roots and connecting with your customers. If you can do both, you’ll be able to craft a new brand identity that will be well-received by everyone.

5. Give Your Logo Attentive Consideration

A logo is one of the most important visuals when it comes to branding because it will be one of the first things people remember when they think of your company. It’s essential to work with a professional and reputable graphic designer to create a logo that makes a strong visual impression and helps people remember your brand.

Looking for a logo design company in Dubai to create a stunning logo & boost your brand identity?

Then MoonBox is the ideal choice.

Some of the most respected brands in the world have logos that are immediately recognizable, no matter where you see them. Nike, Apple, Microsoft, and McDonald’s are all examples of companies with simple but unique logos that have been kept in the public eye for decades. This exposure has a positive impact on our culture and the value of these brands. Your organization’s logo should have the same goal.

6. Keep the Full Scope of Your Marketing Materials in Mind

The last thing you want to realize is that you bit off more than you can chew in the middle of a rebrand, but it’s a situation that many organizations unfortunately find themselves in. The silver lining is that you can avoid this same fate by being proactive and drafting a clear project scope from the outset. Having a project scope will help ensure that everyone involved in the rebrand is on the same page regarding objectives, timelines, and deliverables.

Rebranding can be a big undertaking, so it’s important to consider how extensive you want the changes to be before you get started. Will you need to reprint all company materials with updated visuals, like a new logo, color scheme, or font? What about less obvious places where your current logo appears, such as company shirts, vehicles, and signage? Once you have a plan and budget in place, your rebranding efforts will be much more organized and effective.

7. Avoid Compromising Your Brand Prestige

Rebranding can be an invigorating process but it’s important to remember that it also comes with a few risks. If you change your brand too much, or for the wrong reasons, your current customers may start to feel suspicious of your organization. Your brand’s credibility is key to success and making any drastic changes to it through rebranding could backfire and damage all the progress you’ve made so far.

When it comes to relaunching your brand, you must communicate the reasoning behind the changes to your existing customers. This way, they are more likely to accept and support the new change. Furthermore, this is also a good time to mention any other business-related changes that may impact your customers’ experience, such as a restructuring of the organization. Some companies use a rebranding effort as a means to promote or re-launch their business and generate more sales. In short, by communicating effectively with your customers, you’re more likely to succeed in implementing your new brand successfully.

Get creative with that outreach!

If you’re reading this, you’ve likely already made the decision to give your company a rebrand. And we bet you’re feeling a range of emotions from excited to overwhelmed. Although rebranding may seem like a large and daunting task, it doesn’t have to be with the right guidance and support! With an experienced branding agency in Dubai like MoonBox by your side, you’ll have everything you need to confidently tackle your organization’s rebranding project. So don’t start your company’s rebranding journey alone – set yourself up for success by partnering with the branding experts at MoonBox. 

Get ahead of the competition by working with MoonBox, a leading rebranding agency with a proven track record of successful branding projects. Our step-by-step creative process and team of industry-leading experts will help you build an amazing brand that will make a lasting impression.