Brand identity is the visual components of a brand, such as its colour, design, and logo, serve to distinguish it from competitors in the eyes of consumers. Brand image is different from brand identity. The former is in line with the purpose of branding and the following actions taken by a corporation in order to forge a certain impression in the minds of customers. A powerful visual image is essential for creating brand identification and connecting the brand. A brand identity is created by the combination of many branding elements. The identity has numerous similarities to your brand’s mascot when you mix them. It is the manner in which a company portrays and expresses its identity through the images on its marketing materials, the brand’s colours, and the manner in which it promotes itself on social media. A solid brand identity helps an organisation gain popularity and stand out in a crowded market.