May 2, 2023
Nike’s logo is a simple tick mark. According to a survey, it is the fourth most recognizable logo in the United States despite its simplicity. Not only in the US, but throughout the world, the simple checkmark logo is recognizable as Nike.
How much is the Nike logo worth if it is the most recognizable logo?
Let’s first discover a few things about Nike’s logo before moving on to money.
There is no doubt that Nike is one of the world’s most popular and valuable brands. Globally, people recognize the company’s logo – a simple swoosh. So, how much is the Nike logo worth?
Quite a bit, in fact. One of the most valuable brands in the world, Nike is estimated to be worth $33 billion. That brand value is largely derived from the Nike logo. Nike paid Caroline Davidson $35 for her work on the Nike swoosh.
In the United States, Nike is one of the most successful brands.
Read more on How Impactful Is Logo Design On Brand Recognition?
A simple logo that easily distinguishes Nike apparel from competitors has enabled them to achieve an incredible feat, giving them more appeal than other companies lacking this particular distinction-making feature – resulting in $44.5 billion in revenue last year alone.
In 1964, Nike was originally known as Blue Ribbon Sports (BRS). A Japanese brand of shoes called Onitsuka Tiger was initially imported by BRS. In 1971, BRS adopted the Nike logo and changed its name to Nike, Inc. It is amazing to know that the logo was designed by an unknown student, not a well-known designer.
The founder of Nike, Phil Knight, was an accounting teacher at Portland State University in Oregon when Carolyn Davidson was a student there. Upon learning she needed funds for oil painting classes, he offered her freelance work at BRS. The first thing she did for the company was to create charts and graphs.
When BRS launched its own shoe brand, Knight commissioned Davidson to design the logo. A logo conveying motion was requested by him. Eventually, she designed the Swoosh, originally accompanied by the word “Nike.” She received $35 for her work. The value of $35 in 1971 would be about $256 in 2022 based on a calculator that calculates inflation.
Several changes have been made to the logo. Mostly, Nike’s name and Swoosh were changed in font and position. There was also a time when the Swoosh became red and white. This was in the late 1980s to early 1990s.
Today, most Nike products feature a solo Swoosh without the word Nike. Usually black or white, but other colors are also available. There’s nothing more simple than this.
What is the value of the Nike Logo? In order to value a brand logo, there are many definitions. Calculating a brand’s net worth is one way to value its logo. A company’s net worth is equal to its total assets minus its total liabilities. It is therefore possible to calculate Nike’s net worth based on the Nike logo. Let’s calculate Nike’s net worth in this manner.
According to Nike’s Reports Fiscal 2022 Fourth Quarter and Full Year Results, Nike’s assets totaled $40.321 billion at May 31, 2022. There were $25.040 billion in liabilities for the company.
(May 31, 2022) Nike’s Net Worth = $40.321 billion x $25.040 billion = $15.281 billion
“How much is a Nike logo worth?” could be answered this way. According to May 31, 2022, Nike logo is worth $15.281 billion.
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