Smoking beards

Smoking Beards is a bold, rebellious barbecue lifestyle brand evolving from a personal grilling identity into a full-fledged flavor movement rooted in fire, attitude, and community. Through our partnership, we helped define and articulate this transformation by building a strategic foundation and a strong verbal identity that amplifies the brand’s fearless personality. We refined their visual world, enhanced their brand assets, and crafted packaging and stationery systems that reflect their gritty, confident essence. 

Beyond branding, we developed a comprehensive social media strategy to establish Smoking Beards as the UAE’s go-to authority for BBQ culture – complete with content pillars, rollout phases, paid media structure, and a distinctive tone of voice. Our involvement extended into hands-on execution through social media management, content creation, and videography, ensuring the brand showed up consistently and powerfully across platforms. The result is a unified brand experience that fuels storytelling, community building, and long-term growth.