A brand audit is an in-depth examination of your brand to identify your SWOT, what you’re doing right, areas for potential improvement and your current position in the market alongside other competitors. A brand audit consists of two main pillars: external and internal branding. External branding communicates your company’s promise to your customers and target market. Internal branding gives your employees the tools and resources needed to follow through on that promise and provide better customer service and experiences. A brand audit is a way to look at data to determine how to elevate your business image and increase brand awareness. Think of this as a health check that keeps your business healthy in the long-term.