The brains behind content marketing, content strategy is what propels your initiatives to incredible success (or, if you lack content strategy, a horrible failure). Your content strategist needs to be aware of both the why and the how in order to have a truly effective content strategy. The foundation of any effective content strategy must be a solid understanding of your brand’s voice, aesthetic, and mission. You can list all the objectives you’re aiming to achieve in your content strategy framework, alongside your goals and brand vision. This is the “why” and “how” behind your content marketing efforts, and having a strong content strategy framework will ensure that the campaigns are successful.