Presentations

Your presentations should always be polished and consistent with your brand because they are an extension of your company. For a variety of reasons, branding is crucial in any organisation. It introduces your business before anyone really knows what you have to offer, fosters brand awareness, and promotes trust. From the logo and imagery you select to the typography and brand colours you employ, everything has a reason. For instance, you probably gave careful consideration to the colours that represent your brand and the feelings that you want them to arouse in potential customers. Your presentations also follow the same rules. Your deck should be consistent with your brand’s message down to the font style. It ought to elicit from your viewers the same feelings that your website or marketing materials would.