Brand guidelines are clearly stated regulations and expectations that specify how your company’s name should be presented to the public. Brand guidelines enable companies to maintain consistency while showcasing who they are, what they do, and what they stand for. Imagine it as a brand “rulebook” that unifies the overall aesthetic of your company. Effective brand rules are ones that are easy for everyone involved in communicating your brand—both internally and externally—to understand and comprehend.
They should therefore be brief, simple to read, and easily accessible online.