The continuous interest in storytelling represents an intriguing new possibility for content producers. Neuroscience proves that storytelling is the best approach to hold people’s attention, embed knowledge in their memory, and establish intimate, personal ties because the human brain is wired to respond to well-crafted narrative. Great brand stories are what your audience is trained to seek out and crave.

A brand story explains how the sequence of occasions that led to the founding of your business still informs your mission today. Your audience will remember you, empathise with you, and eventually care about you if you can create a compelling brand story.