You cannot afford to not have a catchy slogan if you want to stand out from the competition and give your consumers an unforgettable experience. They are 2-4 word summaries you compose to explain to your clients what your company stands for.
A tagline is a short phrase that best describes your brand. Your brand’s identity, mission, and values should be creatively communicated in your tagline. Both slogans and taglines are succinct phrases that explain what a brand stands for. They differ slightly from one another, though.
The distinction is that taglines speak to a company’s principles as a whole, whereas slogans are typically for individual campaigns.