Your website has great potential for your brand to be noticed and remembered. There are pages on your website that help connect your brand with your customer and create conversions. Every website is created with a different purpose to bring out the unique qualities of your brand. But the one thing that runs in common is the need to create customer loyalty. Few critical changes in your website can impact your brand immensely and bring the desired results. Did you know that the most visited pages on your website are your home page, about page, blog, and contact us? It is very crucial how these pages are designed and written. It is very essential to understand the purpose of these pages and design them accordingly to get the desired response. There is a way to optimize these pages or any other page on your website that might need the required traffic.
What is this noise about “optimizing” a webpage?
This buzz word “optimize” is used frequently in catchphrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). Well, we advocate USER OPTIMISED pages. It is important and vital that there is traffic diverted to your page to initiate conversions. That can only happen when your page is user optimized.
How does one achieve user optimization?
It is simple. You ask questions and the answers to these questions will pave the way to create a page that is USER OPTIMISED. To reach your user find out what your user is looking for and from where did he or she come. The source of the user will aid in delivering relevant information. The user could have appeared from:
- A search engine- if yes then how, what was the question asked.
- An email and what kind of an email.
- A navigation menu and therefore what option on the menu.
Find out what your target needs to know and remember a single page that can deliver only a limited amount of information. The trick is less is more. The lesser you load on your WEB PAGE the more chances of your brand being remembered. Visuals such as explainer videos, diagrams, hero shots help make information compact and deliver the message with greater emphasis.
Once you know what your user is looking for, you are halfway through. Now you need to know the goal of your user. You have to ask the user to do something and this is the critical hit or miss spot, or, the call to action. In fact, every single page of your website should contain a CTA, a call to action. Make every page informative from the user point of view so that it leads the user to the next page or the Call to Action. Ask questions that are running in his or her mind and let the answers be hidden in the Call to Action. Define what you want the user to do and create shreds that link the user to the final action.
To increase brand recall make sure your HOME PAGE is intriguing. There is no doubt that every page should reverberate your brand image and brand values, but your Home Page will ultimately lead the traffic and bring it back too. Your Home Page is the door to the rest of your website and it should be complete and precise and crisp encompassing enough to stimulate interest and inspire a purchase. Without an impressive Home Page, it is almost impossible to get to your user and your potential buyer might be lost in a pool of sites that are trying hard to be noticed.
Let’s discuss the advantages of a good Home Page. A good Home Page encourages easy navigation by giving access to information the user is looking for in a systematic fashion. A user experience influences purchasing decisions. Secondly, an attractive Home Page boosts conversions. Who wants to associate with a sloppy looking company? So make your Home Page look confident and convincing. To pack a punch into your Home Page include elements such as Call to Action, white space, and excellent copy to compliment a fantastic layout. This exercise will build trust, assist visitors, and attract thrill.
Another important aspect of a Home Page is that you have to keep it adaptable and evolving. A static Home Page can get boring and out-dated too. One more important aspect of a Home Page it to keep it clutter-free. Too many graphics and features make might make it look messy. Also, it is extremely important to make your Home Page mobile compatible as that is where most brand information is viewed today. Your Home Page should appeal to your audience persona. Avoid any fluff and keep it honest and direct. Use an appealing value after studying the consumer psyche. To wrap it up neatly, keep your Home Page minimal. Speak less, but be impactful. Use breath-taking images and be real. Show your audience right off the bat and you’ve got what they are looking for. Now that you stuck around this long, we invite you to our next blog on what makes an About Page round and about. Keep watching.