A carefully compiled list of top branding books that have helped many entrepreneurs and branding professionals around the world.
“Some books are to be tasted, others to be swallowed, and some few to be chewed and digested…” It doesn’t matter if you’re a CEO, a marketer, or a freelancer, you should definitely chew and digest these books in 2020! The only difference between a brand and a great brand depends on the willingness to explore. In a general sense, branding is what people think about a particular brand. Whereas, shaping the perspective of the people towards any business, product, or person, falls under the process of branding. If you wish to build a unique and memorable brand, while standing out from the crowd, this list is totally for you! Reading these books will give you a broader understanding of the term ‘branding’ and all that it entails. So, let’s get started:
1. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Simon Sinek has simplified the basics of branding and relentlessly asks the readers to first focus on the “Why”. You will come across many important questions like this: “Why are some people and organizations more innovative, more influential, and more profitable than others?”
2. Branding: In Five and a Half Steps by Michael Johnson
The book explores every crucial step to create the simplest and compelling brands, through 1000+ vibrant illustrations and several case studies. Johnson has used simple language to explain the complexities of Branding and practical strategies that work.
3. Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
An ultimate, fun, and engaging guide to choose a unique name for your brand. Apart from tips to create memorable and buzz-worthy names, Watkins also provides up-to-date advice to nab available domains and to ensure that Siri spells your name correctly.
4. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
“People buy things because they read words that make them want to buy things…” In this book, Miller has clearly outlined all the factors you need to know about Brand Storytelling so you don’t have to struggle while talking about your business.
5. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
The book presents a unified theory of brand-building, where Neumeier talks about 5 disciplines to bridge the gap between brand strategy and customer experience.
6. Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
Considered the Bible of Branding, this is the book for you if you wish to understand the fundamentals of branding, and need a roadmap to create sustainable and successful brands.
7. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn
Filled with targeted guidance, this book will shed light on specific approaches and principles that transformed ordinary brands into industry leaders. The book is a goldmine of information and real-world examples of leading entrepreneurs.
We hope these books will exceed your expectations!