Fanta New Logo: A Refreshing Change in Branding

In the world of branding, a logo is not just an image; it’s a visual representation of a company’s identity and values. When a well-established brand decides to change its logo, it’s a significant decision that can either breathe new life into the brand or risk alienating its loyal customer base.

Fanta, the renowned beverage company, recently unveiled its new logo, sparking curiosity and discussion among consumers. In this article, we’ll explore the evolution of Fanta, the importance of a logo, the previous logo, and the reasons behind the rebranding decision- Fanta New Logo.

The Evolution of Fanta

Fanta, known for its wide array of fruit-flavored carbonated drinks, has a rich history dating back to its inception in the 1940s. Over the years, Fanta has adapted to changing consumer preferences and market trends. This evolution has been instrumental in maintaining its relevance in a highly competitive beverage industry.

The Importance of a Logo

A logo serves as the face of a brand. It’s the first thing consumers notice and associate with a product. A well-designed logo can communicate a brand’s values, personality, and message effectively. As a result, changing a logo is a strategic decision that must align with the brand’s evolving identity.

Old Fanta Logo

Before the recent rebranding, Fanta’s logo had been in use for a substantial period. The previous logo featured bold, playful lettering in orange and blue, encapsulating the brand’s vibrant and fun image. It had become synonymous with Fanta’s identity over time.

The Rebranding Decision

Rebranding is not undertaken lightly, and Fanta’s decision to change its logo was driven by a desire to keep up with modern design trends and changing consumer tastes. The brand recognized the need to adapt and refresh its image to stay relevant in a highly competitive market.

The New Fanta Logo Unveiled

Fanto New Logo vs old logo

The new Fanta logo, a result of careful planning and creative design, has been met with both excitement and curiosity. It retains the brand’s signature orange and blue colors but presents them in a fresh, contemporary design. The bold and playful lettering remains, emphasizing the brand’s fun-loving nature.

Design Elements and Symbolism

The new Fanta logo incorporates various design elements that symbolize Fanta’s commitment to innovation and the evolution of its product line. The dynamic, flowing lines in the logo represent movement and energy, highlighting the brand’s dynamic nature.

Color Palette Selection

Fanta’s choice of orange and blue in its logo has always been symbolic of its fruity and refreshing beverages. The use of these colors in the new logo maintains a sense of continuity with the brand’s heritage while adding a modern twist.

Impact on Brand Identity

The new Fanta logo aligns with Fanta’s mission to provide consumers with refreshing and innovative beverages. It communicates a sense of modernity and vitality that the brand aims to project.

Consumer Perception

Consumer perception plays a vital role in rebranding. Fanta’s aim with the new logo is to convey freshness and excitement. Early responses from consumers suggest that the logo change is resonating positively with them.

Marketing and Promotion

Changing a logo is not just about altering the brand’s image; it’s also about marketing and promoting the change effectively. Fanta is leaving no stone unturned in creating awareness and building anticipation around its new fanta logo.

Rollout Strategy

Fanta has devised a well-thought-out strategy for rolling out the new logo across its product line and promotional materials. This strategic approach ensures a seamless transition for consumers.

The Key Elements of Fanta’s Logo

#1. Vibrant Color Palette

Fanta’s logo has always featured a vibrant color palette. The use of bold and playful colors, such as orange, blue, and yellow, has become synonymous with the brand. This color scheme not only appeals to the target audience but also conveys the essence of the product – a fun and fruity drink.

#2. Iconic Bubbles

The bubbles in the logo symbolize the carbonation and effervescence of Fanta. They add a sense of excitement and refreshment, making the logo instantly recognizable and memorable.

#3. Playful Typography

Fanta’s choice of typography is playful and dynamic. The use of bold, curved letters reflects the brand’s youthful and energetic spirit. It also makes the logo easily readable and memorable.

#4. Consistency

One of the key reasons for Fanta’s global success is the consistency of its logo and brand identity. The logo has remained true to its core elements while adapting to modern design trends. This ensures that consumers can always identify Fanta, whether on a billboard, a can, or a digital platform.

Fanta New Logo – Fanta Unveils a Fresh Logo as Part of Its Inaugural Global Brand Identity Rollout

After successfully promoting the Sprite brand on a global scale last year, The Coca-Cola Company has shifted its focus to Fanta.

Fanta, for the first time in its history, is set to introduce a single global brand identity with a uniform logo across all of its markets. Up until now, Fanta had maintained distinct logos and packaging designs in the United States compared to its international counterparts. While the US market adhered to the rounded logo introduced in 2010, in 2017, the UK underwent a rebranding, adopting a logo featuring a more angular font and a green leaf motif, enclosed by a colored circle representing the flavor. Most of Fanta’s international markets followed suit, utilizing a logo akin to the UK version, albeit with slight variations in some regions.

The Coca-Cola Company, the parent organization of Fanta, believes that this unification of Fanta’s brand identity worldwide will elevate it to a consistent and prominent position alongside other iconic brands within The Coca-Cola Company’s portfolio, including Coca-Cola and Sprite. The new brand identity is already available both in physical stores and online channels, marking a significant shift in Fanta’s global branding strategy.

Developed in collaboration with Jones Knowles Ritchie, the new logo closely resembles the one introduced in the UK six years ago. It features a similarly angular font and retains the inverted blue and white coloring. However, the new logo departs from the previous version by eliminating the colored circle and green leaf.

Fanta, established in 1940, is the second oldest brand under The Coca-Cola Company’s umbrella. Over the years since its inception, its identity and logo have undergone significant transformations, as noted by Sue Murphy, the Senior Director of Design.

“With this refresh, our objective was to refine each element of the brand, making it bold and iconic to ensure its longevity and global recognition,” she explains.


In conclusion, Fanta’s new logo represents a bold and refreshing change in the brand’s image. It aligns with the brand’s commitment to innovation and vitality. As consumer perceptions continue to evolve, Fanta’s logo change reflects its dedication to staying current and relevant.


1. Why did Fanta decide to change its logo?Fanta changed its logo to adapt to modern design trends and evolving consumer preferences while maintaining its brand’s identity.

2. What are the key design elements in the new Fanta logo?
The new Fanta logo features dynamic, flowing lines that represent movement and energy.

3. How have consumers reacted to the new Fanta logo?
Early responses from consumers have been positive, indicating that the logo change is resonating well with them.

4. How is Fanta promoting its new logo?
Fanta has a comprehensive marketing and promotion strategy to create awareness and anticipation around its new logo.




Unlocking Success with Brochure Printing Dubai: A Comprehensive Guide

In the vibrant business landscape of Dubai, where competition is fierce and innovation is key, making a lasting impression is crucial. One of the most effective tools for showcasing your brand and its offerings is a well-designed company brochure. In this blog, we’ll delve into the world of company brochure design and printing in Dubai, emphasizing the importance of Company Brochure Design in Dubai. Let’s explore the key elements and best practices that can help your business thrive in this dynamic market.

Understanding the Significance of Company Brochures

Dubai’s diverse and competitive marketplace necessitates the use of powerful marketing materials. Company brochures serve as versatile assets that can convey your brand’s message, products, and services effectively. We’ll discuss how a professionally designed company brochure can create a strong and lasting impact.

The Art of Company Brochure Design

An engaging and memorable design is fundamental to the success of your company brochure. We’ll explore the critical components of company brochure design, including color schemes, typography, imagery, and layout. It’s crucial to tailor your design to resonate with Dubai’s diverse and multicultural audience.

Lets explore more on Brochure Design Ideas

Choosing the Right Printing Partner in Dubai

Printing your company brochures in Dubai requires the right partner. We’ll guide you through the process of selecting a reputable printing company that can meet your specific needs. Whether you prefer digital or offset printing, the choice of printing technique matters to achieve the desired quality.

Selecting the Perfect Paper and Finish

The choice of paper and finish is a critical decision that can significantly impact the look and feel of your company brochure. We’ll discuss the various paper options available in Dubai, such as gloss, matte, and specialty finishes, and how to select the one that aligns with your brand’s identity and message.

Company Brochure Printing in Dubai: Tips and Techniques

Dubai boasts a thriving print industry with access to cutting-edge technology. We’ll explore the different printing techniques available in the region and provide tips on optimizing the printing process to ensure a high-quality final product.

Enhancing Sustainability in Company Brochure Design

Dubai is not an exception to the global concern for sustainability. Discover how to incorporate eco-friendly practices into your company brochure design and printing processes, such as using recycled paper and environmentally conscious printing methods.

Promoting Your Business with Company Brochures

In a bustling market like Dubai, effective distribution strategies are crucial for the success of your company brochure. We’ll explore various methods, from placing brochures in high-traffic areas to incorporating digital channels into your distribution efforts.

Measuring the Impact of Your Company Brochure

To assess the effectiveness of your company brochure, you need to track and measure its impact. Learn how to gauge success through lead tracking, conversion rates, and return on investment (ROI) to ensure your brochure is contributing to your business objectives.


In the fast-paced and competitive business environment of Dubai, mastering the art of company brochure design and printing is essential for businesses looking to make a memorable impression. Effective design, quality printing, and strategic distribution are all critical components of a successful marketing campaign. Use this guide to unlock the potential of Company Brochure Design in Dubai and create marketing materials that truly stand out, enabling you to connect with your target audience effectively and leave a lasting impact.