Inspiring Examples of Innovative Branding

The challenges of running a business today are much greater than they were even five years ago. From consumer tastes to industry standards, business trends are constantly changing, requiring small and large brands to adapt. In order to survive and compete against your competitors, you need to focus not only on high-quality products but also on strong branding campaigns.

We’re here to help you with our list of innovative branding tips if you’re struggling to brand your business in today’s market. Firstly, let’s talk about what branding is and how it has evolved in recent years.

Your business can stand out from the competition with innovative branding. Innovative businesses use new products, new ideas, new messages, and new designs.It will help you stand out if you can create something different from what everyone else is doing.

What is Innovative Branding?

An innovative branding strategy involves applying innovation to the branding of a company. Innovative branding is one way to make your brand stand out from the crowd.When done with digital media, this process is most effective.

What the Go-Getters Need to Know about Innovative Branding

Defining branding as “a way to advertise a company’s products and services with a particular design or symbol” may have been accurate back then, but it is no longer relevant today.In many cases, branding is still about the visual identity of a brand, such as its logo, packaging, etc. While these still play an important role in any branding strategy, the idea has evolved greatly over time.

The role of branding today is to discover, create, and organize all the properties and actions that form the perception of a brand in stakeholders’ minds.The idea is to make your business stand out from the competition by promoting it in such a way that it stands out from the crowd. It may sound simple, but strategizing a modern and innovative branding technique requires sound market knowledge and skills.You can do it in a number of effective ways.

1. Utilize social media to its full potential

Social media has made our lives more exciting, fun, and eventful. Besides connecting people worldwide and creating a global community, Facebook is also a great tool for businesses to promote themselves. Social media influences are often available for brand collaborations since it facilitates instant communication with the audience. Making the most of social media for your brand can be as simple as running a referral program or sharing stories on Instagram. For innovative branding, try any or all of these ideas.

2. Consider a referral program

Referral programs encourage previous and existing customers to recommend your products or services to others. It doesn’t matter if it’s a promotion, a discount, or a free product, if the offer is compelling, people will advocate for you.

3. Partner with another brand or account

It can be helpful to collaborate with another business or account that is similar to yours, but is not a direct competitor. Partnering with a brand provides many benefits, including a broader audience, increased social buzz, brand value, and (sometimes) shared resources. Organize a joint project or simply share relevant posts on your social media handles.

4. Make creative videos

Try creative videos instead of static Facebook and Instagram posts. In addition to being more engaging and better at getting your message across, video also allows you to be more creative. Furthermore, they boost brand awareness and educate your audience about your products or services, as well as being more interesting and engaging than static content.

Your videos will get shared on social media as soon as people find them useful and interesting, increasing engagement and traffic. A professional branding agency in Dubai can help you create creative video content if you find it challenging.

Experience the power of our creative video production services and unlock the potential of your brand.

5. Get help from Messenger chatbots

Client communication must be fast when it comes to business sales, marketing, and support. When you’re late getting back to your customers (no matter the reason), chances are they’ll lose their faith and patience and move on. A chatbot powered by artificial intelligence can automate client communication and enhance the support process in a major way.

Studies show that 35 percent of customers want more businesses to use chatbots for communication. Chatbots can provide instant responses, consistent answers, one-on-one client conversations, multilingual chat, and 24/7 availability. Turn your chatbot into a personal shopping assistant that offers personalized product/service suggestions to your followers.

Innovative Branding: What Are Some Examples?

Innovation and branding can be seen in many places. Here are a few examples:

Promotion of brands through social media: It’s a medium that companies use to promote their brands, and social media has become a very important part of people’s lives. Through social media, brands can communicate instantly with customers and influencers can help promote brands through their posts.

Augmented reality (AR) for marketing: 

The use of augmented reality (AR) is on the rise. Marketing campaigns incorporate this technology in new, unique ways because companies find new ways to use it. By using AR, people can experience products or services before purchasing them.

Virtual reality (VR) for marketing: 

Innovative branding campaigns can also use virtual reality (VR). The use of VR headsets or other VR technology allows customers to experience products differently by being immersed in them.

Social media influencers: 

The popularity of social media influencers has increased in recent years. The use of ambassadors has become more accessible to brands looking to market themselves online.

Developing e-Commerce websites: 

Businesses can take advantage of e-commerce websites in ways that they cannot with brick-and-mortar stores. Having one website instead of multiple locations around the world allows them to reach out globally. As a result, they are also able to sell 24/7 instead of being restricted by store hours.

Video marketing platforms like YouTube: 

Using video marketing, businesses can reach new audiences and connect with existing ones as it is a highly effective method.

What is the Importance of Brand Innovation?

Brand innovation is about creating brands people want to associate with. A company needs to stay up-to-date with the latest trends and be at the forefront of what’s new in the market. Without it, you risk falling behind and missing out on opportunities.

Various types of branding

There are several major types of branding, each with its own advantages and disadvantages. A brief overview of two of the most popular ones follows.

A qualified branding agency often has the most innovative branding ideas if you ever need any help with your company branding.

Product Branding

This type of brand focuses on an actual product. A few examples are the Apple logo, Nike swoosh, Coca-Cola script, or Starbucks mermaid. The benefit of product branding is that it can be used in any marketing campaign or activity.

Services Branding

A service-based brand is based on a service provided by a business rather than the product it sells. Typically, this type of brand is characterized by a logo and some text that describes the business’s services.

Developing an Innovative Branding Strategy

Increasing customer expectations and short product lifecycles make brand strategy innovation more critical than ever. In order to do so, you must have a clear understanding of your brand’s identity and how it fits into the marketplace.

Your brand identity should drive your innovative strategy. Innovative ideas are more likely to happen when your identity is well-defined and concrete.

Knowing your customers is the first step in defining your competitive advantage. Look at your values and see if they stand out from your competitors if you don’t know what sets you apart.

What Are Some Ways Innovative Brands Have Succeeded?

There is more competition than ever in the world today. Getting noticed is becoming harder as more and more people compete for the limelight.

In a sea of competition, innovative brands have succeeded because they have set their sights on the future. In the cutthroat world of business, here are some innovative brands that have succeeded.

1. Tesla

Among the most innovative brands in the world today is Tesla. Its founder, Elon Musk, has leveraged the company’s immense popularity into a market share that will soon dominate the global vehicle market. In light of the trajectory Elon Musk is on, the future looks bright for Tesla.

You can understand Musk’s accomplishments better by looking at our Tesla SWOT analysis.

2. Google

Today, Google holds a significant position in the world because of its innovative search engine technology that sets it apart from its competitors.

Moreover, it has developed revolutionary products such as Google Glass that are changing the lives of people every day. In the long run, Google will likely continue to grow since it always seems to be one step ahead of its competitors.



Advertising Companies in Dubai – Updated List 2023

Dubai is the most populous city in the United Arab Emirates (UAE), and is one of the most progressive, economically developed and socially thriving cities on the earth. There is a growing number of businesses, brands, and companies in every industry trying to make their mark in this super-city. Naturally, this means that reaching the top is very competitive, and so marketing and advertising are necessary for most, if not all, industries if you want to have a taste of what the city’s potential has to offer.

Advertising is a fundamental component of businesses today. After all, what is the point of your product or service if you don’t advertise it? Advertising companies in Dubai aid promote a product or service by utilizing creative strategies and solutions while sticking to local sensibilities and media regulations.

There are numerous advertising agencies in Dubai delivering services related to advertising, branding, market research, digital marketing, creative productions, etc. A list of the top advertising and creative agencies in Dubai with an amazing portfolios and clientele can be found below. 

After conducting extensive market research, we have compiled a list of the best online advertising companies in Dubai to help you conclude your search. With the available data, you will be able to lay the foundation for your search and make a final decision. Feel free to browse through this list of the best advertising companies in Dubai to find the right creative firm to enhance your brand identity.

List of Top Advertising Agencies In Dubai – Creative agencies Dubai

In recent years, Dubai has emerged as a global business hub and a hub for creative and innovative advertising campaigns. Due to its vibrant economy and diverse population, the city has attracted numerous advertising agencies. These companies provide a wide range of services, such as branding, digital marketing, and social media management. Explore some of the top advertising companies in Dubai that are shaping the industry. If you’re searching for an advertising company near me the following list will greatly assist you in fulfilling your branding requirements.

#1. MoonBox – Foremost Advertising and Branding Agency Dubai

Moonbox is the superior advertising and branding agency in Dubai
MoonBox is an agency that takes pride in its ability to communicate accurately and effectively. In advertising, it is essential to project the client’s message to the market in a way that accurately represents their brand identity. MoonBox’s strategies are always developed with the client in mind because their job is not to change a brand, but to project it into the right market in the best way possible for maximum success.

This is one of the reasons they are one of the best advertising companies in Dubai; they always make sure to keep their client’s messages and never lose sight of what their brand identity is. This way, they are able to stay ahead of the competition.

Whether you are exploring for a marketing agency to help get your new brand off the ground, or you need a rebranding campaign for your company, MoonBox agency is suited for you as one of the freshest and most dependent advertising agencies in Dubai, that prioritizes you. 

They have a proven track record of success with their current and past clients, so you can trust that they know what they are doing and that they will be able to take your brand to new heights!
Various Services offered by MoonBox are

  1. Photography & Video Production
  2. Logo Design
  3. PR Services
  4. Brochure design 
  5. Graphic design services


Latifa Towers, 34th Floor, Office 3401, Sheikh Zayed Road, Dubai

#2. MaxArt Marketing & Advertising Agency in Dubai

Maxart has been helping trademark owners reach local and global markets since 2011. They do this by providing marketing plans and strategies that use traditional commercial advertisements as well as digital marketing tools like the internet, social media, applications, and SEO. Their paid Google Ads can help get your brand noticed anywhere your audience is active.

Maxart Advertising & Marketing based in Dubai is an advertising company that offers an array of services like marketing, branding, creative design, production, web solutions, mobile apps, social media, digital marketing, photography & videography, and drone filming.


API Trio Tower Office 3103 – Sheikh Zayed Rd – Al Barsha 1 – Dubai

#3. Vibrand 360 – Media Agencies Dubai

They are a dedicated team of award-winning writers and artists who believe in the power of advertising and strive to create effective communications that weave magic for the brands they work with. Their pursuit of perfection in all they do often results in path-breaking outcomes that exceed expectations, making us one of the best advertising companies in Dubai.


Office no. 301, 3rd Floor, Al shaali marine building – Dubai – Dubai

#4. Prism Advertising

At Prism, They are all about raising the bar for creativity in branding and marketing. They believe in combining traditional methods with innovative digital solutions and social media to get the best results for their clients. As a trusted member of the Dubai Chamber of Commerce & Industry, they are committed to delivering quality communications that are objective-driven and cost-effective. They pride themselves on being able to make their clients look good and sell better. They are one of the best creative agencies in dubai


703, Bay Square 13 Business Bay Dubai

#5. Yellow

Yellow stand for everything bright in business, including but not limited to collaboration, ambition, opportunity and transformation. Being born and raised in Dubai has instilled its optimism and drive into their company’s DNA. They have helped businesses not only get started here, but also grow and thrive – something they’re very passionate about enabling for all entrepreneurs, no matter how extravagant their dreams may be. They exist to help companies develop progressive visions, sustainable strategies and cohesive cultures; all of which are brought to life through purpose-led brands.


Dubai Design District – Dubai

Winding Up

Here we have mentioned the top 5 advertising companies in Dubai which has proven to be a huge success! We’re very happy to have helped spread the word about Dubai’s top advertising agencies. If you’re looking for more information on advertising in Dubai, feel free to contact us anytime at [email protected].  We’d love to hear from you!





How the Adidas Stan Smith Shoes Became One of the Most Iconic Branded?

This iconic shoe’s – stan smith shoes successful comeback can be explained by looking at its history, which dates back to 1964. Originally, Stan Smith tennis shoes were designed for French tennis player Robert Haillet in the 1960s. As a result of Stan Smith’s endorsement of the tennis shoe in 1971, the shoe was given the name Stan Smith. Stan Smith won the US Open on grass, the Davis Cup on clay, and Wimbledon with this shoe.

Herzogenaurach, Germany, is the headquarters of Adidas, a multinational corporation. In addition to sports shoes and apparel, ADIDAS also sells accessories. After Nike, they are the largest sportswear manufacturer in Europe.

Read more on How much does Nike Logo Worth?

Adidas began by producing sports equipment and has evolved into one of the world’s leading brands for sneakers and sportswear.

It has continued to flourish in recent years, becoming one of the world’s largest sportswear manufacturers.

Their unique marketing strategies contributed to their success and staying relevant to all consumers.

What would be an example?


When a style of sneakers is no longer selling, footwear brands phase it out.

In order to make way for new styles, older styles are permanently discontinued.

Conversely, Adidas had other plans for its popular and classic shoes.

A temporary discontinuation of the brand’s signature sneakers was made in 2011.

The Adidas Stan Smith.

  • Stan Smith is a tennis icon and Grand Slam winner whose sneakers bear his name. Initially designed as a tennis shoe, it gained popularity as a street and casual shoe.

The goal was to desaturate the market, and guess what? It Finally worked!

Following numerous celebrities wearing the Stan Smith sneakers with casual wear and eventually on fashion magazine spreads, people started looking for ways to cop a pair again.

As a response, Adidas relaunched the signature sneakers in the year 2014 through a campaign they started named, “Stan Yourself.”

In certain areas, giant shoebox-shaped pop-up stores reintroduced the Stan Smith sneaker line.

Follow the instructions and tweet to enter for a chance to win a pair of personalized Stan Smith sneakers.

What has been the feedback?

During the campaign period, Adidas’ PR team received 24,000 tweet entries on average!

The @adidasoriginals twitter account obtained 13,000 mentions and over 15,000 unique followers within 5 days, breaking previous records.


stan smith twitter

As a result of the unexpected success of the campaign, Adidas even had to hire more PR staff!

Get the best PR Services from leading Branding Agency

Adidas sold over 40 million Stan Smiths worldwide during the same year of the campaign!

In the years that followed, Adidas’ branding and business flourished thanks to the campaign.

As one of Adidas’ best-selling shoes of all time, Stan Smith continues to captivate customers who want a classic look.

In addition to appealing to new customers, retaining its current customers, and increasing brand awareness, Adidas was also able to make the most out of one of its old and classic products.

What a comeback!

Adidas showed why it is one of the best sportswear brands through its marketing prowess!

Adidas Stan Smith sneakers are perfect for the gym, errands, or the office. Also, they’re a blank canvas for styling – you can wear them with dresses, jeans, sweatpants, and more.

Stan Smith was no longer produced by Adidas in 2011

Despite continuing popularity in France, Adidas decided to stop producing the shoes in 2012 because interest in the shoes has declined in other countries. The decision was met with criticism and disappointment, especially from fans on social media.

Comeback in 2014: A success

Stocks of the sneakers started to disappear after production ceased in 2011.  The availability of second-hand Stan Smith sneakers online was severely limited a year later, with a very limited range of colors and sizes. As fans began to accept that their favorite shoes would no longer be available, Adidas posted an intriguing tweet on May 31st:

The marketing strategy- How the Stan Smith Shoes Became One of the Most Iconic Brand?

A very precise marketing strategy, which started by creating a buzz on social media, proved extremely effective in bringing back the legendary Adidas sneakers.

1) A social media-focused campaign with a fully integrated approach

The Stan Smith campaign consists of print, outdoor, in-store, and digital promotions.

Adidas created a viral video featuring famous Stan Smith fans and a black-and-white documentary-style interview with Stan Smith online to generate initial hype.

It was discussed by tennis player Andy Murray, designers Lucio Castro and Louis-Marie Castelbajac, as well as singers Sky Ferreira and Momo Wu how Stan Smith sneakers influenced their work and style.

2) Making the rarity…

Taking the Stan Smith off the shelves

As a result of removing the Stan Smith from shelves, Adidas was able to significantly boost its sales. As a result, this shoe became increasingly rare, creating a new need for it. Adidas did not gain more Stan Smith fans during the past three years since it was removed from stores; rather, the recent surge in sales is likely to have been caused by the marketing strategy behind the disappearance of the iconic sneakers, which cleverly created its rarity and maintained its myth.

 … By controlling the demand

To increase demand for the Stan Smith, Adidas has been controlling supply. Every month, the company restocks and maintains an inventory to meet demand. As a result of limited supply, some classic models have been sold out for several weeks since the re-launch, fueling a renewed interest in the iconic shoe.

partnering with exclusive retailers and world-class designers

Exclusive retailers across the globe teamed up with Adidas in September 2013 to offer premium and limited edition Stan Smiths. Additionally, the brand produced customized Stan Smith sneakers for a select group of fashion, design, and cultural leaders. In each shoe, Stan Smith’s face is adapted with the famous “Endorsed by Stan Smith” graphic.

3) Timing the relaunch correctly

Re-launching the shoe also marks Adidas’ top-selling brand’s 50th anniversary. Adidas can therefore easily justify re-launching the shoe after three years.

Furthermore, this campaign plays on nostalgia and retro fashion trends. “You will also find a massive ’90s fashion revival going on right now, resulting in both men and women trying to find old-school garments and accessories with iconic logos, and Adidas will certainly fall into that category. “

adidas ensures that consumers will feel connected to the product and will want to purchase it by bringing back an iconic shoe for a campaign that celebrates its heritage.

4) A better version of the Stan Smith

Additionally, the new Stan Smith is highly sustainable and made of quality materials.

Also Explore more about How Much Does Nike Logo Worth?

Adidas Stan Smith sneakers have stood the test of time despite their debut over half a century ago. As a result, both fashion designers and film franchises have used silhouettes to tell their stories subtly or boldly. In addition to providing great comfort, Stan Smith sneakers can be a staple or statement piece, depending on the amount of embellishment.

With the adidas Stan Smith, the wearer decides the meaning of the shoe regardless of the era.