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Visual Elements Matter! Use Them Smartly While Drafting an Effective Brand Identity 

About a year ago, one of the prospective clients approached us and said:

“We have to launch next week. We can’t delay. Let’s start with the current branding ideas, and we will keep changing things as we move forward.”

We could not allow that to happen because branding is not a one-off thing that you can change every now and then. It is rather one of the key aspects of your business that have to remain the same for several years, if not for life.  The main reason for sticking to one brand identity is to strengthen brand recognition among customers. Changing it time and again would destroy the whole purpose of the branding process. Therefore, it is crucial to properly plan and selectively choose every aspect of your branding process.

What do you think was the response of our team? 

Of course, we could not deny it! This was a big project. Our team arranged a meeting with the client and explained to them the whole scenario and how this could be a disaster.  Let us have a look at some of the key visual elements that businesses have to consider while drafting an effective brand identity:

 

The Logo

Your logo becomes the visual representation of your brand, and it is engraved on, literally, everything! You might have to go through several changes to get that one logo that best represents your brand and all that it stands for, but it will be totally worth it!

 

Color Palette 

Choose the colors that reflect the personality of a brand. For example, you would like to select bright colors when you open a toy store, but you need to pick highly sophisticated colors while selling cosmetics.  It is also better to choose only a few colors and use them throughout their logo, images, designs, and even texts. Moreover, this strategy also helps in building brand recognition. Won’t “red” come to your mind when you hear “Air Arabia”?

Typography 

It is a fancy term for “Fonts”! Just like the colors, you need to pick your fonts carefully because it affects how the audience perceives your brand. Again, for a toy store, you can select fonts like Comic Sans, but you have to be very selective while picking a font for a Cosmetic brand.

 

Images and Layout

Just like all the aspects discussed above, the images you use must align with the whole theme of your brand. A sophisticated monotone image with a backdrop of London Street will not look good in a blog of your Toy Store’s website. However, the same might look great on a business website. With all this settled, the last thing that you have to focus on is the layout and whether it aligns with the whole branding strategy or not.  That’s it! You are all settled and good to go!  If you are wondering about the project, we still got it! However, our team of superhumans had to put up a lot of extra effort to complete the project before its launch.

Need help with your branding? We are just a message away!

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Here’s What You Need to Know to Build Millennial Brand Relevance

In-depth insights that could be a game-changer in terms of ROI Before we dive deep into the topic, let us first clear out the basics:

So, who are millennials? 

Typically, the people born between the years 1980 and 2000 are referred to as millennials or Gen Y. They are the first generation to be familiar with digital technology and still constitute a huge percentage of the total internet usage across the world.

Why do you need to target them? 

If millennials like something, they buy it! The same might not be the case with their parents or Gen Z. Their parents either prefer counsel before they make a buying decision or they avoid spending money. In the case of Gen Z, they usually need money and permission from their parents. So, in short, targeting millennials generates more ROI.

Does this mean that they are spend thrifts? 

No, definitely not! They are, in fact, the most informed and smart buyers. They not only research the product or service but also consider the pricing, discounts, ratings, etc before making a purchase.

How to Build Millennial Brand Relevance? 

Millennials don’t prefer watching TV. Instead, they choose to watch web series and movies ad-free. They even pay to the video streaming platforms for uninterrupted entertainment. Therefore, advertising through television is not a good idea. Newspapers are also ruled out because their mobiles show them all the news much faster.  In short, the best medium to target millennials is through the internet. However, there are multiple brands in your industry that are targeting the same millennials like you. So, what can you do to grab their attention and stand out from your competitors? Begin with these:

Understand What Kind of Experience Do Millennials Expect

The current marketing scenario is completely different from what it used to be. Brands are going out of their way to offer great experiences. This has significantly raised the expectations of the millennials.  They prefer brands that offer a personalized experience while offering easy communication. Moreover, they feel more drawn towards brands that share the immersive content that inspires, educates, or entertains them.

Focus on Moment Marketing and Make Them Laugh 

Many brands like Zomato and Netflix are leveraging the power of ‘moment marketing’ and ‘meme marketing’ to attract millennials and Gen Z. Their strategy is working tremendously well, especially to build brand awareness, because millennials love to share such content and talk about it. Gen Y and Z even follow brands that share this type of content.

Remember, They Don’t Have Time

Millennials don’t seem to have much time or attention span. They don’t like spending too much time on long-form content. Instead, they like to consume multiple pieces of short content. This is one of the main reasons why Insta Reels and Tik Tok have gained so much popularity.  These are some aspects that you must start working on immediately to make your brand relevant to millennials. For more insights on millennial brand relevance, feel free to reach out to us!  Branding By 8, is a specialized branding agency based in Dubai. We can help transform your brand.

Visit Brandingy8.com today, to find out how we can help with your Brand!

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Blogs

5 Common Traits of the Best Branding Agencies

How do you track down the best branding agencies in Dubai? When your business needs to stand out from the crowd, how do you find the branding agency which stands out from the crowd for you? We’ve identified 5 common traits of the best branding agencies in Dubai. Assess each agency in these terms and you’ll quickly get a good idea of which is right for you.

1. Creativity

Creativity is the life blood of incredible branding. It is creativity which breathes life in to your brand, makes it shine and captures your audience’s attention. Without creativity, a branding agency is never going to make your brand as powerful as it can be. Creativity is difficult to measure. However, there are some ways you can identify if a branding agency ticks the creativity box. Start with their website. Is it striking and memorable? If so, dig deeper. What about the words, messages and imagery within? Are they characterful, individual and energised? If so, dig deeper still. Head to their portfolio and check out examples of their work. Look for examples which reflect the very different nature of different clients. Again, assess each one for what the brand makes you feel and think.

 

2. Digital literacy

Don’t take it for granted that a marketing agency is a digital pro. They need to know how to play the digital game. Your branding agency should be your partner in crime here. The best branding agencies in Dubai have deep-level knowledge of the digital marketing world. They have their finger on the pulse of what is possible and what works well. For example, they know the trends in social media or the algorithm changes from Google. It’s vital that your brand is capable of working seamlessly in the digital world and that digital literacy should be led by your chosen agency.

 

3. Communicative staff

Branding is so much more personal than most businesses realise. Getting your brand consistent and in tune with your business – whether that’s with a new website, content updates, PPC ads or through other elements – largely comes down to your relationship with your branding agency. Therefore, communicative friendly staff who are interested in your business and your objectives is essential. The staff within the agency should have collective knowledge and experience which complements each other. They should communicate effectively with you and with each other. The best branding agencies in Dubai take the time to get to know each and every client. They listen and they learn. They welcome feedback and through a relationship built on trust and dedication, they deliver.

 

4. Perfectionism

The best branding agencies are made up of a team of perfectionists! While in other industries it may be necessary to make do or compromise on perfection, the opposite is true where your brand is concerned. It’s not enough to simply be creative and digitally literate if you don’t execute branding efforts with accuracy. Perfect execution is where many branding agencies fall down. They put in the time and effort at the earliest stages and then errors let them down at the end. Your branding team should care, really care, about getting things right first time and every time. Again, dig deep in to their client portfolio and you’ll soon get a feel for accuracy in execution.

 

5. Online presence

Perhaps the easiest way to get to grips with the best branding agencies in Dubai is to look at the agency’s own online presence. The leading branding agencies always have an impressive digital presence. Head to their social media profiles and check out how active and brand-focused they are. Hop from one platform to another and think about whether they are consistent, while also appealing to different audiences. Crucially, you’re looking to see if the branding agency itself is making a strong impact digitally. If they can take care of their own brand then they can take care of yours too. Don’t be afraid to dig below the surface when assessing different branding agencies in Dubai. The best will always actively encourage it and let their capabilities speak for themselves. The right branding agency can be the difference between success and failure, growth and stagnation. We are exceptionally proud to be one of the best branding agencies in Dubai.

Check us out on our website, on Instagram and Facebook, or let’s meet in person.