What Role do Websites Have in Branding?

Your website offers great potential for your brand to be noticed and remembered. There are pages on your website that help connect your brand to your customer and generate potential leads.

Every website is created with a different purpose and brings out your brand’s best and most unique qualities, but what’s common across all sites, is the need to create customer connect and loyalty. Few critical changes to your website can impact your brand immensely and bring the desired results.

Did you know that the most visited pages on your website are your Homepage, About, Blogs, and Contact us? How these pages are designed and written is crucial. Knowing the purpose of each page helps design them to achieve the desired response.

There is a way to optimize these pages or any other page on your website that is intended to bring traffic. Have you heard the term “optimize” in relation to a webpage?

This buzz word “optimize” is used frequently in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). We advocate USER OPTIMIZED pages. It is vital that traffic is diverted to your page to initiate conversions. That can only happen when your page is user optimized.

How does one achieve user optimization? It is simple. You ask questions, and the answers to these questions will pave the way to create a page that is USER OPTIMIZED

To reach your user, find out what they are looking for and their source of arrival to the website.

The source of the user will aid in delivering relevant information. The user could have appeared from a number of avenues like:

1: A search engine- If yes then how? What was the question asked?

2: An email- What kind of email?

3: A navigation menu and therefore what option on the menu

4. Google Playstore

5. Referrals- which site were your visitors redirected from?

Find out what your target needs to know and remember that a single page can deliver only a limited amount of information. Less is more holds true here. The lesser you load on your WEB PAGE, the more are the chances of your brand being remembered.

Visuals such as explainer videos, diagrams, hero shots help make information compact and deliver the message with greater emphasis. Once you know what your user is looking for, you are halfway through.

easy navigation

Now you need to know the goal of your user. You have to ask the user to do something. This is the critical hit or miss spot, or, the call to action. In fact, every single page of your website should contain a CTA, a call to action.

Make every page informative from a user perspective so that it leads the user to the next page or the Call to Action. Ask questions that are on their minds and let the answers be revealed in the Call to Action. Define what you want the user to do, and create threads that link the user to the final action.

To increase brand recall make sure your HOME PAGE is intriguing. There is no doubt that every page should reflect your brand image and brand values, but your Homepage will ultimately bring in traffic and keep customers coming back.

Your Home Page is the door to the rest of your website and should be complete and crisp, encompassing everything that stimulates interest and inspires a purchase.

Role of Websites in Branding

Without an impressive Home Page, it is almost impossible to get to your user and your potential buyer might be lost in a pool of sites that are trying hard to be noticed.

A good Home Page encourages easy navigation by giving access to information the user is looking for, in a systematic fashion. A user experience influences purchasing decisions.

Role of Websites in Branding

Secondly, an attractive Home Page boosts conversions. Who wants to associate with a sloppy-looking company? Make your Home Page look confident and convincing.

To pack a punch into your Home Page include elements like a Call to Action, white space, and excellent copy to complement a fantastic layout. This exercise will build trust and assist visitors.

Another important aspect of a Home Page is that you have to keep it adaptable and evolving. A static Home Page can get boring and out-dated too. One more important aspect of a Home Page is to keep it clutter-free.

Too many graphics and features might make it look messy. Also, it is extremely important to make your Home Page mobile compatible as that is where most brand information is viewed today.  Your Home Page should appeal to your audience persona.

Avoid any fluff and keep it honest and direct. Use an appealing value after studying the consumer psyche.

To wrap it up neatly, keep your Home Page minimal. Speak less, but be impactful.

Use breath-taking images and be real. Show your audience right off the bat and you’ve got what they are looking for.


Humanize Your Business to Make It Big!

To make it big in the market, you must have a strong sense of who your customer is.
You may think about conducting full-fledged market research to understand your customers but first, remember this one fact:

Before anything else, your customer is human.
In today’s fast paced, increasingly digitized world, what people crave the most is connection and interaction. Nobody likes to interact with chatbots or the pre-recorded voice that tells us what to do.
In order to make your brand memorable, the first step is to humanize your brand. In this blog, we are going to share 4 practical and easy tricks that will make your brand more approachable for your customers!

  1. Show the People of Your Organization

The best way to humanize your brand starts by sharing something about you and your team. The people behind the brand. You can start by creating a Social Media Account on Twitter or LinkedIn along with a company page. This space can add a more personal element to your brand.

Here you can share the achievements and stories of your employees through your company page or website. Moreover, hosting social events virtually where your employees or team can add value and show their humorous side is a huge plus!

Marriott does this wonderfully, by using the storytelling format by dedicating an entire month to their women employees, and showcasing powerful stories to highlight their work experiences.

Humanize Your Business to Make It Big

Your audience actually wants to see the people who work with you, so include real pictures of real people on your website.


  1. Focus on Educating Your Prospects. Sales Will Follow

When do you buy a product? What compels you to buy a product?

There could be multiple answers to these two questions and all of them could be right, given particular circumstances. While you think the answer to these questions, let us tell you something fundamental: Nobody likes to fall for an effective selling strategy! It is because we feel manipulated.

focus on educational information

However, when a purchasing decision is made after thorough analysis and understanding, the purchase becomes more organic and special. So, a better approach is to understand the problems, and requirements of your customers and instead of telling them to become a buyer, focus on telling them how your offering can solve their problems.

  1. Leverage the Power of Video Content

Videos are among the most engaging forms of content, and a great tool to capture audience attention. You can use videos to show your employees, office, and through these tell the story of your brand or product.

The best part is that you can fit in a video anywhere; be it your “About” page, Home page, blogs, social media handles, or even ads. Using videos will ensure that more and more people will know about your brand and product.

video content is the key

  1. Nothing Says Human More Than Moment Marketing

When it comes to humanizing the brand, nothing beats the power of moment marketing. (A marketing strategy that involves the use of text or graphics, related to any recent event, is called moment marketing.) Brands like Netflix and Zomato have acquired a lot of followers through this marketing strategy. Before the latest season of Money Heist, a Netflix show of worldwide fame, many brands including Pepsi and Magnum jumped onto the bandwagon to promote the show in association with their brands where characters of the show were seen on Pepsi bottles.

Closer home, the Al Mamzar area saw it’s first Money Heist themed cafe in Dubai- El Professor Burger. The place was a hit immediately owing to its relevance to this popular show, with the owner of the cafe even taking the name ‘El Professor.’

moment marketing strategy

Moment marketing represents your brand as trendy, approachable, and fun.

We hope these tricks will prove effective for your brand. If you have any queries, please feel free to reach out to us.