Branding Guidelines – Things To Consider

What are Brand Guidelines?

Brand guidelines, also called a brand style guide, are basically an instruction manual and rule book on how to intercommunicate your brand.

Business brand guidelines help companies communicate their identity, what they do, and what they stand for. Essentially, it’s a ‘rulebook’ of your brand’s overall look and feel.

Here we will be examining more about brand guidelines and some helpful tips for how to make effective brand guidelines of your own.

Let’s get to it.

Brand guidelines completely cover a company’s brand identity, including its:

  • Logos: complete logos, secondary logos, and icons
  • Voice and tone: how the brand utilises language and emotion
  • Color palette: primary and secondary colours
  • Typography: font types, sizes, and spacing
  • Other imagery: photos, pictures, and artwork

Although there is no one correct way to write brand guidelines, the elements included above are commonly included, and other elements can be added as needed depending on the specific brand’s wishes and needs.

Why is Branding Guidelines Essential?

By taking the time to build brand guidelines, companies can help to ensure that their brand image remains consistent, no matter where it appears. Brand guidelines can include things like a company’s logo usage, color palette, typography, and more. Having these guidelines in place helps to create a cohesive look for a company’s brand across all channels.

This will pay off significant time in the long run, as your company will generate the familiarity and dependability that open the doors to brand loyalty.

What is the Best way to use Brand Guidelines?

Effective brand guidelines are those that can be shared and understood easily by anyone involved in communicating your brand—both internally and externally.
That’s why it’s advisable that they should be concise, easy-to-read, and digitally accessible.

What is the Purpose of Brand Guidelines?

Brand guidelines ensure your brand is consistently communicated internally, and presented to your audience. By precisely adhering to brand guidelines, you can encourage a uniquely recognizable brand identity to stand out from the competition, and stay memorable in the minds of customers.
It is important that brand guidelines are shared and understood throughout an organization. Even one incorrectly utilised logo can hurt a brand’s reputation for quality and professionalism. Collating all the brand data in a brand book is a fine idea. This could include more in-depth details such as website templates, advertising and editorial guidelines, and guidance on social media branding etc

Tips on how to create Brand Guidelines

#1. Don’t be afraid to get specific

The more additional details, the better. If you’ve addressed this in your brand strategy, define specific scenarios and uses for distinct colors, fonts, and imagery.

#2. Brand your guidelines

The purpose of brand guidelines is to ensure that your brand is always portrayed in the same light, and the document should be a reflection of that.
Basically, it’s just another way to showcase the vibe of your brand.
By adding small touches that follow the guidelines you’re explaining, you can accomplish this.

#3. Name your primary color

Name your primary color if you want to further solidify your brand.
For example, Netflix uses “Netflix red” as its primary color, while HubSpot uses “HubSpot orange.” Spotify uses “Spotify green.”
This gives your brand an air of importance, while claiming the color as your own.

#4. Get professional help

It would be quite ironic if your brand guidelines looked like they were put together in a hurry.

If nobody on your crew has graphic design skills, consider hiring a professional branding agency in Dubai to nail down the most essential parts of your brand.

Your brand is a huge part of your business and investing in it early on is crucial for the future success of your company. It might feel like a lot to invest in at first, but trust us – it’s worth it.



Top 10 T Shirt Design Trends For This Summer

Get ready to fuel your creativity with the newest 2023 t shirt design trends! 

This year is going to be about the passion for art, self-expression, fearlessness, and vibrant, cohesive colors.

As an online seller, you must keep up with what’s transpiring in the world and culture. Making trending designs can be a useful strategy to boost your ecommerce presence and boost sales.

That’s why we created a list of the hottest tshirt design trends. You can refer to our list when you need some motivation to create new products. so lets dwell into this topic now!

Get the best Logo Designing Services from MoonBox

It’s 2023 and you know what that conveys: new year – new tshirt design trends! Here are our top 5 graphic tee trends we’ve seen popping up and popping off this year so far. 

  1. All-over print
  2. 3D effects
  3. Brushstroke
  4. Y2K
  5. Early 2000s
  6. Serif font texts
  7. Creepypasta horror
  8. Tie-dye hippie style
  9. Big text
  10. 90s geometric pattern

#1. All-over print

All-over prints are amazing Merch products that feature designs that cover the whole item. You’ve seen them before: patterned leggings, trippy tees, fully-printed backpacks, and numerous other favoured products. We anticipate seeing much more of these products in the near future. 

#2. 3D effects

3D effect designs are a graphical design trend that hasn’t been actually exploited in Print-on-demand in current times but is poised to make a comeback. Since 3D design needs a certain degree of expertise, various tools like PSD t-shirt design template providers have bridged the gap between sellers with little design skills and truly amazing tee designs, allowing them to use ready-made elements in various compositions and make multiple original designs this way.

#3. Brushstroke

Brushstroke style design has been around for years, and we’re assured that 2023 will bring about many new twists to this appropriate style. Keep an eye out for brushstroke text designs and effects that can work as elements to make your designs pop even more.

#4. Y2K

Y2K designs are usually inspired by early 2000s nostalgia, usually featuring flowers, butterflies, and short texts in stylish typefaces. Y2K style is active above all, and it will surely be a trend that will ultimately fade, so keep that in mind!

$5. Early 2000s

Early 2000s aesthetics are also making a splash in upcoming design trends, in addition to Y2K. This trend flourishes on internet culture and early Web 2.0 references, which have resemblances with the Vaporwave style you might have seen in current years. Like Y2K style, this is a trend that has a finite lifespan, so take advantage of it while you can!

#6. Serif font texts

Serif fonts are a change of pace from what the industry has been featuring in the past year, and this can be an interesting design pivot going forward. If you’re up for testing with new styles, serif font texts are an effortless choice to get started with.

#7. Creepypasta horror

Horror designs are one of the most famous and creative subjects for Merch products, and creepypasta horror has gradually been making a cult following in modern internet culture. There are many stories to get motivation from, including famous critters like Slenderman, to more obscure and more ‘underground’ stories that might strike a chord with the correct audience.

#8. Tie-dye hippie style

Tie-dye clothing is always looming around, but we are hopeful that it will make a comeback in 2023. This design style works best on all-over items, like the ones we said earlier.

#9. Big text

In most cases, big, easy designs are more comfortable for the eye to catch. This spreads to simple quotes and texts made in big bold fonts. Adding colours and facts make these designs stand out even more, yet sometimes a more uncomplicated style does the trick. Editable text templates assist make this job even more leisurely.

#10. 90s geometric pattern

There are many types of patterns, and 90s-style geometric patterns are hot for pillows, mugs, and blankets.

Read more on How impactful is logo design on brand recognition?