Emirates Auction Company – The leading UAE Auction Company

Emirates Auction L.L.C. is a foremost UAE-based auction company in the Middle East. Established in 2004 by Emirati businessmen, the company specializes in automobiles, vehicle license plates, real estate, asset liquidation, VIP mobile numbers, jewelry, time-sensitive items, and heavy machinery, plant, and construction equipment.

Emirates Auction – The leading UAE Auction Company

Emirates Auction has gained considerable milestones in a short span of time since its establishment, breaking seven (7) Guinness World Records along the way and providing its clients from the government and private sectors higher returns for their actionable items and unrivaled client service.

MoonBox- The leading Branding Agency in Dubai build long-term trusted relationships with businesses and brands. We are proud to have Emirates Auction as a client of Moonboox Branding.

FAQ About EA Company | Emirates Car Auction

  • What is the process for participating in Emirates Auction?

Register on this website.

Supply a security deposit (They accept credit card, bank transfer & bank deposit)

Discover vehicles you like to bid on.

Place your bids and track the auction.

Make payment and collect your vehicle or have it shipped.

  • Can I get my Emirates Auction deposit back?

Ofcourse Yes, the deposit is 100% repaid if you do not have any outstanding with Emirates Auction.

  • Is it good to buy a car through auction?

Although purchasing a car at auction can be more affordable than getting one at a dealership, the costs can be unforeseen. You may not only require to pay for the car itself, but also taxes, buyer’s premium more info button , registration fees and any repairs that need to be made.

Also Read more on Top FAQ about Emirates Auction




Best Web Design Company in Dubai & Website Development Agency in the UAE

Certainly, websites are the digital assets that showcase your brand to the online audience. In today’s fast-moving world, most customers are discovering a brand’s products, services, mission, vision, and other information through the website.
A website can work splendours for your business. You will be able to build awareness about your brand, enlighten the audience about your business, manage the contact details of the prospects, comprehend the intention behind their search, and convert them into your brand ambassadors.

To carry out all these processes, you will require a website. Today, almost all brands possess a website. If you want to stand out from the competition, then create a website packed with lots of the latest web development elements.

When it comes to web design company in Dubai or website development, executing the most delinquent web development trends will enable you better lure both search engines & users. Only a professional web developer with vast experience and knowledge will be conscious of all the web development features.

Here we will be discussing MoonBox – the #1 Branding Agency in Dubai which offers ui/ux design, web design services, web development services, logo design and much more services.  

As one of the most proficient agencies that does web design in Dubai, we utilise technology to make impressive digital experiences

Best web design company in Dubai that builds websites with attractive functionalities

It’s Important to Have a Great Web Design to Represent Your Company and Grow Your Business

Building a digital presence doesn’t mean merely building a website and waiting for customers to approach your brand. Your website is your company’s online foundation. It functions as your primary customer touchpoint and conversion machine. As such, you must assure it ranks high in search engines, stands out from the competition and connects to your visitors’ intentions.

With the penetration of the internet all over the globe, businesses these days lose a chunk of customers if they do not own a website. In a technologically developed country like UAE, where the internet penetration is more than 90%, having a website is a counted advantage even for a small business. Websites are also an essential part of branding a new business.

Foremost web design in Dubai – Web Development Company in Dubai

Our responsive website design tactics will convert your browsers into customers. The design of our websites is not only powerful, but imaginative & creative as well.

Are You In Search of a Trustworthy Web Development Company?

We make websites for Startups, Small Businesses and Enterprises to improve the possible outcomes of your business. The MoonBox team has successfully delivered numerous websites around the globe. Join hands with the best web development company in Dubai to take your business to the next level.
MoonBox is a Professional Web Designing Company in Dubai. We work to make you glimpse good online. MoonBox- The leading Branding Agency in Dubai provide Creative Web Designing Services at low and affordable prices in Dubai. A good web design assists duplicate your time and can improve your turnover without any additional effort. We offer you amazing web design with interactive UI that has a more pleasing user experience, stands out to give you an edge over the competition, lesser bounce rates, less loading time and load handling & has that stand-out factor that will push your visitors to become clients.

Frequently Asked Questions (FAQ) About Web Development Company in Dubai

  • When it comes to creating a website, how much does it cost?
The development cost of every website is based upon the necessities of the clients, which will differ from client to client.
  • What is the average time it takes to build a website?
The period of developing a website is based on what and how the client wants the website to turn out.
  • Why should I pick team MoonBox for web development services?
We do effective and fully personalised website development to make your ideas occur. Our web design and development team are enormously oriented and delivers the most pleasing available services. We believe that each one of you has a circumstance to upgrade the conceivable effects of your company and that of the network all in all.
  • Is it possible to see my website while it is being developed?
Web development is a step-by-step process, beginning from the UI design, which is mailed to the client for approval. The following stage depends on whether the client selects a static or a dynamic website. We can deploy the website to the demo server if the client requests to view it during the development process.
  • Do you optimize the website for Search engines (SEO)?
Yes, we do provide all the SEO services according to the client’s requirements.



List of PR Agencies in Dubai – Best PR Companies Dubai

The constant pressure of social media and the digital age has compelled businesses to consider the way their brands are perceived.

If you’re considering investing in your business’s public image, you’ll need to know what a PR agency does. Here we will be discussing some mainstream names and why they are the best PR agency in Dubai. Before moving into this, we will have a quick analysis of what public relations is, what PR agencies offer and which is the best PR agency in Dubai.

What is Public Relations?

Public relations is the strategic process of building and maintaining a positive relationship between an organisation and the public or a specific audience.

A public relations campaign goes beyond preserving a brand’s reputation — it can define the success of your enterprise. Unfortunately, most business owners don’t know how to do their PR, so they ought to hire others.

Why Is Public Relations Essential?

Customers make conclusions for several reasons. One of those reasons is the relationship they judge they have with a company. If a company has a damaging image or is ensnarled in a controversial public issue, a customer may no longer deem it as connected with the brand, image, and product. Public relations often organize this brand and ensure customers, employees, investors, and other external parties have a favorable disposition to resume involvement with the company.

List of Top  PR Agencies In Dubai – Best PR Companies in Dubai 2023

Let us now move with our round-up of the top PR agencies in Dubai!

It can be challenging to determine which one to go with, so read on after the list for our guide to assist you choose the best Dubai PR Company.

#1. MoonBox – Foremost PR Agency Dubai

As brand storytellers, they focus on the significance of strategic digital PR as key to conveying a brand’s authentic narrative. As the most aged PR agency in Dubai, they’ve maintained a large clientele over the decades. Their team is made of PR experts across numerous countries who are skilled in public relations for diverse languages. 

Altogether, MoonBox’s overall expertise and background permit them to be relaxed in their PR services for every customer. No matter the niche of your branding or prominence, MoonBox is always trustworthy as a PR agency in UAE. They also feature editorial PR services that can significantly expand your brand reach through newspapers, magazines, and additional media outlets.

Whether you need help in public relations, Video ProductionLogo Designingpackaging design, editorial services, or Videography Dubai they can deliver it to you.

Latifa Towers
34th Floor, Office 3401
Sheikh Zayed Road, Dubai

#2. Iris PR

Iris PR is an agency that has expertise in public relations just for businesses. Their services includes PR not just on a B2C level but also on the B2B-level, which is favourably beneficial for companies looking to expand their affiliations with further organizations.

Iris PR is highly competent in providing its services to businesses of any niche and can assist you with PR concerns for your company.

They have a track record of helping organizations in achieving leadership positions through strategic and innovative marketing communications campaigns developed to synergize with their client’s business goals.

Address : HDS Business Centre, 2802, Dubai, UAE

#3. Atteline

Brands that target millennials and partners of “Gen Z” will benefit significantly from Atteline’s PR services.

Atteline grounds its services in establishing a powerful social network for PR success, which they get from understanding what millennials and Gen Z members want. You can see this from their primary offerings, which include digital media coverage and strategic alliances.

In other words, those looking to jumpstart a new brand image will find that Atteline is a great choice for achieving digital market reach.

Address : 710 Jumeirah Bay Tower X3 Cluster X, Dubai, UAE

#4. Sanguine Communications

Sanguine Communications delivers high-quality digital communication solutions that can assist their clients and their business from the middle east. Their broad range of services has the ability to create outstanding business outcomes. 

They are a team of favourably skilled workers and excellent communicators with outstanding backgrounds in the digital world. They think out of the box gaining more than 560+ clients in history. 

Their experiences make them more trustworthy in, small or large-scale businesses. Overall, Sanguine Communications are very efficient with their work and is worth the time, belief, and money.

Address : Business Village, Diera, Dubai, UAE

#5. Matrix

This agency has been in function since 1999, built upon the understanding and standards of 3-decade PR veteran Jack Pearce. Such vast experience means that you’re certain to get the most acceptable that Dubai has to offer in PR services.

Their top offering is an individual brand consultancy, specializing in influencer PR, social media, and reputation leadership.


A-3013 Mazaya Centre, 160 Sheikh Zayed Collector Road, Box 54250, Dubai, UAE

#6. Ananda Shakespeare Communications

No company can be ever analogised to Ananda Shakespeare Communications! Ananda is a mix of dedication, strategy, and creativity.

Public Relations, Media Management, and Brand Recognition are their passion. They take their time working side by side with their clients to compose a bespoke suite of services designed to maximize ROI and create genuine brand recognition across the GCC.

Address : 

Level 25, Burj Al Salam, Sheikh Zayed Road, Dubai, United Arab Emirates

#7. Coral Coast PR

Coral Coast PR is not your typical PR Agency for they have expertise in a lot of fields. Whether you need assistance in public relations, crisis management, marketing, event management, editorial services, digital media, or photography, they can deliver it to you.

Their team specializes in PR event management services, meaning they can ensure that any event you plan goes off without a hitch.

We believe they are one of the best PR agencies in Dubai because they have a process they do before the event that can make it more successful. Their team starts by identifying the target audience of their client before preparing the concept of the event and eventually planning the logistics and overseeing the technical aspects of the tailor-made event.

Address : P O Box 126437 Dubai United Arab Emirates

Top FAQ about Top PR Agency in Dubai, UAE

  • How to Choose the Best PR Agency in Dubai?

The foremost thing you need to take into consideration is asking the PR agency the top 3 things. Quotation, Portfolio, and reviews.

  • How long do I need PR services?

It relies on your overall goal and a lot of diverse factors. Getting PR services to promote your brand image may take up to a year.

  • Is it possible to handle my own PR without a PR agency?

It’s possible to handle your own PR without an agency. We favorably recommend that you hire a PR agency for the most suitable possible results for your brand image. They’ve gone through the training to facilitate your image so that you don’t have to.




What is Brand Identity? A Guide To Creating a Great One

Just like your identity makes you uniquely you, your brand identity is the unique sauce for your business that sets you apart from every other. And your brand identity design? It’s what shapes your company.
But what precisely is brand identity? How does it relate to design? And how do you shape a powerful brand identity that takes your business to the presiding level?

What is Brand Identity?

Brand identity is the pack of all elements that a company makes to illustrate the right image to its consumer. Brand identity is distinguishable from “brand image” and “branding,” even though these terms are sometimes treated as synonymous.

What is Branding?

The term branding guides the marketing practice of actively shaping a unique brand. The brand represents how the world perceives the company.

How to Develop a Strong Brand Identity?

Here are their five steps for creating a strong brand identity:

Step 1: Execute a Thorough Brand Audit

The first step is to determine where you stand in the marketplace and to comprehend who your client is. To do so, a company leader must realize what is essential for guiding growth and explore how the product or service is considered by consumers. Besides, an in-depth competitor analysis—including a review of competitor websites, search engine optimization, brand identities and advertising—tells who they will compete with for market share, how to determine, and what techniques to employ.

Step 2: Establish Your Unique Value Proposition 

For a branding effort to be successful, a company must first determine its core philosophies, such as its mission statement and values. It’s also essential to distinguish your brand’s value proposition from the consumer. This is the basis of building a brand that truly symbolizes your organization.

Step 3: Develop Your Brand’s Creative Elements

The subsequent step is to complete the look, feel, and voice of the brand that will be taken through all marketing channels—from the website, to social media, advertisements, and packaging. The brand voice should be unique, resonate with your customers, be constant and stay true to your company’s values.

One way to guarantee that you are making the proper voice for your target audience is to consider their profession, social preferences, age, gender, and who else is marketing to them.

Step 4: Execute Strategies to Establish the Brand Identity

A brand identity is made over time. You must execute several strategies to assist grow brand awareness and strengthen the brand. It makes a robust social media presence using all the right channels to communicate instantly with the preferred target audience whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube, or Instagram. The agency makes a PR strategy that delivers placements in the proper channels, such as trade journals, mass consumer publications, and television and print interviews. It creates a content marketing strategy that describes the story the company wants to be communicated to its target audience.

Make sure your company’s website and online reputation match the brand’s objectives. Also, assure your websites are mobile and search-friendly, load quickly, and include multiple contact points to touch with clients.

Step 5: Examine and Refine the Brand Identity

While a brand must establish an intrinsic value to the consumer, it does not mean it shouldn’t change over a period. To stay competitive, companies must regularly analyze and refine their brand to ensure it’s delivering on the promises of what the company stands for. 

Visit and re-visit the above-mentioned five steps to frequently ensure that your business is an exact reflection of you.

Designing Your Brand Identity

Once you’ve gathered the building blocks of your design, it’s time to work with a designer to bring your brand identity to life and translate who you are as a brand into tangible design assets you can utilize in your marketing.

Your brand identity can be defined in any number of elements. Relying on the nature of your business, one asset or another may be more or less significant.

For example, a restaurant should put a lot of thinking into its menu and physical space. A digital marketing agency, however, needs to concentrate more on its website and social media pages.


Your logo creation is the cornerstone of your brand identity. When you are working with your designer, you want to choose your logo to tick off the subsequent boxes:

  • Communicates who you are and what you appreciate as a brand;
  • Is visually attractive: simple, clean and uncluttered goes a prolonged way;
  • Is classic, not stylish: the last thing you want is for your logo to go out of style in 6 months;
  • Makes an everlasting impression on your audience.

You also want to make sure that your design partner provides your logo in numerous formats (like a black and white version or multiple sizes) to guarantee you always have the logo you require—and that each is in line with your brand identity.

Learn more on How impactful is logo design on brand recognition?


Your website is one of the most suggestive aspects of your brand identity. Particularly if you’re running an online business or a digital product, your customers will review your website before determining to do business with you. Your website is where your brand identity should reach through in full force.

Develop the key elements of your brand that communicate to your audience

Brand colors

Colors are assertive and can communicate your brand personality from the first glimpse. When choosing your brand colors, consider how they reflect your identity and communicate to your target audience.

Here are the diverse types of brand colors you’ll need to determine:

  • Primary palate: The colors you will utilize the most, that will represent the primary voice of your brand
  • Secondary palate: The colors you’ll use the least, for background colors or supplemental colors in data visualizations or marketing materials
  • Text colors
  • Background colors
  • Accessible color combinations

When creating assets for your website or social media feed, customize your designs by picking from your core colors. 

Brand fonts

Just like many brands have excessively memorable colors, there are signature brand fonts, too — like Chobani. After their launch, fonts like this appeared to show up everyplace, from wedding invitations to startup brands to books to website headings.

Product packaging

If your product is a physical one, then product packaging is key to enticing the right customers. Whether you’re thinking the bottle of a cold-brew beverage or the mail you’ll send to your customers who purchased clothes from your eCommerce business, don’t underestimate the value of good design in enhancing the experience – and pushing both loyalty and repeat purchases. Packaging is an excellent opportunity for your design to shine.

Winding Up

Your brand identity is what sets you apart from the eternal sea of competitors and delivers your customers who you are and what they can expect from functioning with you. In today’s digital marketplace, your competition is no longer just the store across the street. Online you’ve got tens, hundreds, or even thousands of businesses just like yours competing for the spotlight.

A strong brand identity is more important than ever for small businesses to stand out. For small businesses to be successful, you must know who you are, what you offer, and to whom you’re offering your product or service.

Your brand lives in the souls of your customers. Provide extraordinary experiences. 




Logo Design Ideas For Business

No matter what industry you’re in, inspiration is a great place to start when it comes to creating a logo. So whether you’re branding a building business or a food blog, your inspiration begins here.

If you’re ready to start creating a logo for your business, our Logo design services can help you generate unlimited custom logo ideas in minutes.

MoonBox’s online logo design services is perfect for creating stunning, industry-specific logos for your business. If you need some inspiration, you can browse through thousands of cool logo ideas to find the one that best represents your business. With so many options to choose from, you’re sure to find the perfect logo for your company.

No matter what kind of business you have, our logo design ideas will help give you the inspiration you need to create your own logo. We also provide tips for designing logos in each industry, so you can have the best chance of success.

Logo Design Ideas & Inspiration per Industry

If you’re in need of some logo inspiration for your latest business venture, you’ve come to the right place. We’ve gathered a selection of logos from a variety of industries to give you a taste of what’s out there. From technology to construction and everything in between, you’re sure to find something that will spark some creativity for your own brand. So what are you waiting for? Start scrolling and get inspired!

MoonBox Logo Design Services By Industry

  • Medical Logos
  • Healthcare Logos
  • Fitness Logos
  • Automotive Logos
  • Hotel & travel logos & much more!

The Best Logo Designs Per Industry

How to Make a Logo for Your Brand?

MoonBox logo design services are perfect for those who want to create a logo for their business without any design skills or experience! With our logo design service, you can choose your industry and logo template from thousands of options to start building your brand. You can also customize your logo easily to get the final design exactly as you imagined it, by modifying the font, color, size and text.

Turn your business into a brand using our Logo design Services

Logo Ideas

A logo is a key part of any successful brand. It’s the first thing customers will notice and it’s a chance to make a great first impression. A professional logo designer can create a custom logo that’s perfect for your brand. Not sure where to start?

Logo design Services

Contact Us Now : MoonBox Logo Design Services

How to create your logo design?

If you want an unforgettable logo that will make your business unforgettable, work with a professional designer. Find and hire a designer who can turn your vision into a reality, or host a design contest and get ideas from designers all over the globe.

What makes a good logo?

A logo is more than just a visual for your brand – it’s an opportunity to show the world what you stand for and make a lasting impression. Your logo should communicate your brand’s story through color, shape and other design elements. By learning how to create a thoughtful logo, you can set your brand up for success.

Logo for Business – Things To Consider

A powerful logo communicates to the world that you are a force to be reckoned with. The right logo can help your company attract customers, gain recognition, and build trust—ultimately helping it to grow into something great.

Before you begin designing your company’s logo, it’s important to understand what your competition is doing. Browse through our collection of business logos from organizations of every size and industry. See the symbols, colors, and fonts others are using to build their brands, and learn how you can use them in your own logo. When you’re ready to start designing your logo, our easy-to-use logo design services is here to help.

logo ideas for business

Designing a business logo doesn’t have to be difficult or time-consuming. With our easy-to-use logo maker, you can get inspired by beautifully designed logos and create your own in minutes. So why wait? Get started today.

Read more on : How Impactful is a Logo Design On Brand Recognition?

Business Logo Design Tips

Define your branding

Your logo is one of the very first things potential customers see when they encounter your business – so it’s important that it makes a good impression! It should communicate your brand identity and values, which will help customers feel a sense of connection to your company. Additionally, a strong logo will help you to stand out from the competition by increasing brand awareness.

Choose the right font

The font you choose for your logo says a lot about the feel of your brand. You should pick a typography that matches the industry your company is in. For example, hi-tech companies might use cutting-edge fonts while finance companies would use more traditional ones. On the other hand, if you’re designing a small business logo for a creative company, then a playful font might be a good choice.

Use color strategically

Color psychology is an important aspect to consider when choosing your logo colors. Different colors represent different things, so it’s good to do your research before making a final decision. For example, blue and gray are often seen as trustworthy and secure colors – which is why they’re popular among financial businesses. Meanwhile, brighter and bolder colors like purple and orange often represent fun and creativity – making them popular among design companies and startups.

Make a graphic statement

Icons, illustrations and graphics help set your brand apart by communicating what your business is all about through your logo. For example, a company in the finance industry might use a mountain graphic in their logo to symbolize stability and strength. Keep your logo visually engaging so that it accurately represents the essence of your business.




Graphic Design Is My Passion – Meme’s History and Meaning

You’ve seen it before. The infamous “graphic design is my passion” meme may even have been shared on Facebook or Twitter. Is there a meaning behind this graphic meme? What led to its creation? In any case, why should you care about anything other than how funny the joke is? This article will answer all these questions about Graphic Design Is My Passion and more.

Where did all this come from?

The graphic design is my passion meme first appeared on Tumblr in 2014. Ironically fitting memes are used here to respond to a really bad example of graphic design, hence the bad meme design. Tumblr even has a whole page dedicated to the phrase. The phrase and meaning are essentially an eye-roll. Tumblr users Yungterra created the meme on July 7, 2014, which gained more than 342,000 notes in the following year, making it the year’s biggest hit.

Graphic Design is my passion Meme

Yungterra created the original “Graphic Design Is My Passion” meme in 2014.

After that, many variations emerged. In addition to crude moving graphics, WordArt, and versions clearly created in paint, there are versions of graphic design, which is my passion meme.

Gothicprep animation

This GIF shows the irony of the wording against the graphics in the original “Graphic Design Is My Passion” meme. Tumblr user gothicprep created this animation.

“Moonbox is renowned for its unparalleled Graphic Design Services. Their team’s creativity, attention to detail, and commitment to excellence set them apart as the leaders in the industry.”

In what way does the phrase “Graphic Design is My Passion” make sense?

There was no turning back once the original graphic designis My Passion meme was created. Designers, visual artists, and designer companies originally used this expression to joke about mediocre design. The web community turned the cliché into a sarcastic remark aimed at designers who took their jobs too seriously, as is often the case in such situations.

The meme is a play on amateur graphic designers who use paint, word, and other free tools to edit graphics. Additionally, we believe this stems from frustration. When it comes to graphic design, most people do not understand why a job should be so simple and straightforward, yet it needs to take so much time and money.

In the Graphic Design Community

It took five weeks for hatchergold to get 131,000 notes on his 29 Jan 2015 Tumblr post titled “Staff be like.” The Tumblr Meme Archives published a titled “graphic design is my passion” on June 7. On August 13, the phrase was added to as an animated tweet. A Tumblr user uploaded an altered version of the Pepe the frog image on August 31. On Tumblr, it collected more than 144,000 notes in just three months.

Graphic Design is my passion Meme (1)

Image Credits : The Orginal Post on Meme Archieves

Also Read more on the list of Graphic Design Companies in Dubai


Colour psychology of UAE Brands

If you believe actions speak louder than words, have you considered how loudly colours could speak, and in fact they do! Colour analysis has widely been a topic of interest for artists, scientists, philosophers, thinkers, historians since time immemorial. It’s considered a powerful communication tool used to signal action, influence mood, and even influence physiological reactions, so much so, that today colours are used as a therapeutic medium to ease stress and improve mental well-being

To put it simply, colour psychology is the study of how colours affect our perceptions. It has a deep effect on the sub-conscience. The psychology of colours in marketing and branding is prominently used by marketers, brand builders, designers, artists etc. to create an impact.    

Here’s how: Brand colour psychology is more about deriving inspiration rather than just being associated to a signature colour. It is more about the feeling or emotion that a brand colour invokes. Taking the example of Coca-Cola’s signature red, it signifies positivity, happiness and a burst of energy. The core idea behind brand colour psychology is how the brand sets the tone and how the consumers perceive and interact with it in their day to day lives. 

The psychology of colours in marketing and branding in the UAE has significant examples of noteworthy brands. Here’s a look at the most widely used colours by UAE-born brands 

Red: One of the most controversial colours, red brings with it positive as well as negative connotations, depending on where it’s used. It can be negative when on a Danger sign, but positive when used in a Valentine’s Day heart. Yet, no matter what, red will always stand out, which is why most brands prefer it for their logos. Red represents excitement, urgency, and passion, allowing every brand to use the colour based on what they want to represent. UAE’s most popular airline companies, like Emirates and Air Arabia, use red to generate excitement of travel, while Aramex uses it to mark a sense of urgency, hence getting your package across in the shortest possible time. Brands like RakBank and ADCB use red to signify their passion and commitment. These are just some of the many UAE-based brands that trust red for their primary logo colour. 

Blue: Blue is most often associated with knowledge, trust and accessibility which is why so many banks, financial institutions, and insurance companies choose blue to give the impression of being a smart, trustworthy name. Consider the most popular banks and finance houses in the UAE – Emirates NBD, ADIB, FAB, Emirates Insurance…the list goes on. Healthcare partners like The Health Bank and NMC Health also rely on blue to bring out their true values of trust and safety. 

Fun fact: Since Blue is often associated with good health, it is a colour that curbs hunger, hence you’ll rarely spot a fast food joint using blue. Think about it!

Green: Brands across the UAE, and globally too, incorporate green in their logos when they are likely to have an impact on the environment and want to demonstrate their sustainable side, like ENOC, Dana Gas and Taj Al Mulook. Green logos are also commonly used in food and beauty industries, where natural ingredients are a focus point. Being associated with luck and security, the colour is visible in logos of banks and insurance companies to ensure customers that their future is secure. Since green is easy on the eyes and amongst the most relaxing colours it is also considered less aggressive and hence, a preferred choice by many. 

Yellow: In 2003 a research study undertaken found that yellow was among the audience’s least favourite colours, but it also gave an insight into how yellow ranked low on quality and reliability, higher on speed and trust, and highest on happiness, fun and freshness. That’s probably why most shopping brands have yellow logos, because shopping resonates with bringing happiness and you’re always looking forward to buying something new and fresh. Think Best Buy, Brands for Less, Noon…packed with products that brighten up your day. Many food brands like McDonald’s and Chicky Brunch and Hardee’s use a combination of yellow with red to express excitement clubbed with the freshness of ingredients and flavours. 

Gold: Gold is often reminiscent of royalty, success, and good fortune. It’s multi-faceted, making room for designers to use gold tones in multiple ways, each with a different connotation. A great example of using gold well is the Majid al Futtaim logo, which doesn’t just capture magic, but the colour of sand as well – a perfect fit for UAE, being the land of gleaming gold deserts. 

The best branding services in Dubai emphasise a lot on the psychology of colours in marketing and branding. The key takeaway from the above mentioned brands indicates that the brand’s visual identity creates a strong foothold about how it will be perceived by the world. Choosing a colour that truly represents your brand and embodies its personality is definitely a huge distinguishing factor. Hence, it can be rightly said that colour truly makes a brand.