Month: March 2021

Graphic designer jobs in Dubai include the entire procedure of identifying needs, imagining as well as designing graphics consisting of illustrations, logos, formats and also photos.

This article examines and explains to you Graphic designer jobs in Dubai and whether graphic design has a scope in Dubai

Graphic Designer Jobs

The skills of graphic designers are in high demand. Here’s a check out the visuals designer job overview and salary benchmarks. Job opportunities in the marketing and advertising area are growing. Because of this, visuals developers, particularly those with internet and also mobile modern technology skills, are in solid demand.

Graphic developers make visual concepts, employing computer system software or by hand, to interact with guidance that encourages, educates, and mesmerizes consumers. They establish the overall design and production style for applications such as ads, brochures, magazines, and also records.

Explore more to find out the list of Graphic Design Companies in Dubai 2023

Graphic development is also called interaction style. It means by using visual designs we are interacting. It is the art of visual communication. A visual developer communicates and demonstrates the concept aesthetically. We can claim visual communication is part of visual creation.

It will be your job to shape the visual aspects of websites, books, magazines, product packaging, events, and more.

The Graphic designer jobs in Dubai contain the entire procedure of specifying requirements, envisioning and creating graphics consisting of pictures, logos, formats, and also pictures. It will be your job to create the look and feel of websites, books, magazines, product packaging, exhibitions, and so on.

There are multiple job possibilities in the visual designing area like you can make a logo design developer, mobile developer, software program developer, and so on.

Essentials of Graphic designer jobs in Dubai

• Tried and tested graphic designing knowledge
• A solid profile of images or further graphics
• Understanding of layout software applications and modern technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• A keen eye for looks and details.
• Excellent interaction abilities.
• Ability to function systematically and also fulfil target dates.
• Degrees in Design, Fine Arts, or related fields are also desirable.

Advantages of Graphic designer jobs in Dubai

• Much better job option.
• It is easy as well as easy to find.
• Expansion and also innovative thinking.
• Profession oriented.
• Make Extra.
• End up being a Specialist.

Freelance Graphic Designer Dubai – What are the Tips to Consider as a Freelance Designer?

Let’s take a look at everything you need to know about making the most of your freelance graphic designer dubai work.

#1. Your clients will not always come to you.

One of the most significant things to recognise when turning your passion for graphic design into a side hustle is that you’ll likely have to go out of your way to secure new clients. This is especially true if you’ve never done commissioned work before.

Fortunately, it’s not as challenging as it may seem at first to get people curious about your services.

If you haven’t already, it’s extremely recommended that you build a professional website to showcase yourself as a designer. Not only will this deliver you a platform to host your past projects, but you’ll also encourage people to find you on Google’s search results. 

#2. Network on social media

Networking with other professionals in your industry can be very beneficial. You can learn a lot about how to get your business started by talking with other graphic designers. You may also have the opportunity to work on projects with other designers. This can help you show your skills to future clients.

Establishing a social media presence has other benefits besides reaching other designers, though— there’s a chance that your audience will share or repost the content that you put on your platform.

In some scenarios, this can exponentially enrich the amount of exposure your work receives.

#3. Create a killer portfolio

Your portfolio should always be revised with your most recent/best-performing work (as long as your clients grant to you do so). 

As your skills enhance, you should gradually cycle out your lower-quality work with more recent projects so that the overall quality of the portfolio gradually enhances. 

In general, you’ll also want to guarantee that your portfolio contains a vast array of content. This will significantly aid you in establishing your diversity as a graphic designer, an attribute that’s likely to score you more projects in the future. 

Additionally, expanding your graphic design work will likely help you improve in other areas as well.

Read more on Top 5 Go-to Websites for Graphic Designers

#4. Prioritize customer service

While this is something that every graphic designer should always focus on, delivering stellar customer service is extremely important during the early stages of your freelance career.

Unfortunately, part of being ‘new’ as a freelance worker is having to put additional effort into making others in the industry take you seriously. Even if you’ve been involved in graphic design for decades, a lack of skilled history could make people anxious when it comes to working with you.

Here are some steps you can take to ensure your clients are satisfied:

• Never missing a deadline
• Delivering multiple revisions if required by your client
• After the project is completed, follow up with them to find out how they felt about the process

Airbnb, the online property rentals company, moves its spend away from performance marketing and into brand marketing. It will also focus more on public relations. The overall amount that Airbnb invests in marketing as a percentage of revenue will never return to pre-pandemic levels, the company said.

The pandemic brought to light, for Airbnb, that after slashing its outlay by more than half, did not impact their online traffic. The discovery led to significant cost-cutting on performance marketing and focusing more on brand marketing.

Brand marketing focuses on establishing an emotional connection to manifest customer loyalty, while performance marketing is more concrete and revolves around data and lead generations. But, you need to speak his language for a customer and tell him a story he will not forget. It is crucial to connect with the audience personally, and brand marketing is the soul of branding as it creates the pathway to purchase through emotional connections.

Airbnb gauged the customers’ state of mind and went to great lengths to address their emotions. Given the uncertainty of travel and impending pandemic gushes, travelers were reluctant to make new reservations. The company introduced a blanket refund policy offering last-minute cancellations and full refunds. There were chaos, confusion, and anger among consumers and hosts.

In the beginning, the company worked hard to reassure its customers and took care of their apprehensions, thus encouraging hesitant customers to proceed with bookings. This was a brave step in brand marketing that augmented credibility and prompted an emotional response from the consumer, stimulated customer loyalty, and influenced purchase; they excelled in their plan when companies struggled to stay afloat.

Airbnb became the hero of all communication, thus carving a brand identity and emphasizing the organization’s values through their brand’s personality. Airbnb won the deserved integrity through a strong brand marketing approach that led them to win customer loyalty amidst economic mayhem.

The Airbnb annual report revealed a significant decline in performance marketing spending, such as online bidding and search marketing, compared to brand marketing such as TV and the Olympic Games’ sponsorship. Marketing represented 14.2% of revenue in 2020, compared with 23.7% in 2019, as the company cut costs drastically.

Airbnb was built on passion, gut, and determination with a humble start that metamorphosed into a giant travel industry entity. Ever since the Airbnb strategy has been closely observed by many, their shift from performance marketing to brand marketing is making waves.  The company mentioned that the shift in marketing strategy was material, stating further that the reduction in performance marketing focuses on brand marketing. Airbnb’s agencies include Droga5 for creative and Essence for media; Shifting spend into brand and PR.

This move will be monitored closely by other agencies and advertisers as performance marketing has been very effective lately, especially since online disruptors have used data-driven targeting on digital platforms such as Google, Facebook, and Amazon to boost sales growth.

The company also mentioned that this shift was to show that the company’s strategy had evolved, revealing the intrinsic strength of the brand character. The last three months of 2020 witnessed a significant comeback of all lost traffic, and all of it was direct or unpaid. Airbnb also mentioned that they rely on “unpaid” search engine optimization; backing it up with the fact that their SEO results have been adversely affected by the launch of Google Travel and Google Vacation Rental Ads, impacting the prominence of their platform in organic search results for travel-related terms and placement on Google.

The company shifted to a full-funnel marketing approach, resulting in as much voice as other major travel companies combined.  As part of its brand marketing impetus, Airbnb launched its biggest brand campaign in five years, “Made possible by hosts”, at the beginning of 2021. It features Airbnb hosts and is designed to “inspire more people” to rent out their properties as the coronavirus lockdowns ease, and consumers start traveling again.

“Even though the Airbnb brand is main-stream, the idea of hosting is not,” the company said. As part of the company’s brand-building strategy, they have decided to put 9.2m Airbnb shares in an endowment fund to reward hosts and let them “share in the success”; strengthening their brand investment plan to encourage buyers.

The annual report outlined how Airbnb sees the differences between brand and performance marketing.

“Brand marketing increases awareness among potential hosts and guests, helping them understand the benefits of hosting and booking stays and experiences, and what makes these stays and experiences distinctly Airbnb,” the report said.

“While performance marketing drives additional traffic from high-intent prospective guests, the strength of the Airbnb brand and our communications strategy allows us to be less reliant on performance marketing.” They intend to use performance marketing where it is economically viable and marks a higher rate-of-return.

The stock market prospectus stated that performance marketing also faces risks around data and privacy because of constant global regulations. A marketing platform should constantly be reassessed to confirm its credibility for driving the business forward, and brand marketing has proven beneficial to brands time and again.

Brian Wieser, global president of business intelligence at Group M, the media-buying arm of WPP, said there was a rationale for Airbnb to switch from performance marketing to brand marketing and public relations.