We kicked off the project with a naming process. We wanted to come up with a name that captured the brand essence, for which we explored various directions, brainstormed, created an extensive list, shortlisted names and finally picked one that resonates with the brand. We then came up with the name ‘Chase’ which extends to different aspects like chasing your fitness goals, your dreams, and literally – to run around or chase something. We then designed a brand identity that added meaning to the brand name and then proceeded to design a full-fledged fitness app for Chase.
With a promise to be your partner in fitness, Chase is a fitness application that lets you track your physical movement, activities, steps in the day and encourages you to stay motivated and meet your fitness goals. You can also join community, get inspired through guided workouts, nutrition advises, track your calorie in take, monitor your sleep cycle and a lot more, at one place.
