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Grade

Grade, a refrigeration company, was preparing for a major brand launch and needed to translate its new identity into a strong, credible, and market-ready presence. Operating in a highly technical and trust-driven sector, the brand required communication materials that could reflect reliability, professionalism, and modern capability, while ensuring its launch made a clear and memorable impact across both corporate and public-facing touchpoints. Moonbox supported Grade by bringing their new brand identity to life through a cohesive set of launch and brand rollout assets. We produced a corporate video and a website video that showcased the brand’s strengths with clear messaging and high-quality visuals, reinforcing trust and expertise. We also developed a refined corporate profile that communicated the company’s services, positioning, and value in a structured and compelling way. Alongside this, we designed event-related collaterals for the launch, ensuring every asset felt aligned with the identity system and delivered a unified, impactful brand presence. The result was a complete brand launch execution that elevated Grade’s perception and ensured a confident market introduction.

Gulf Oil X MCclaren

Gulf Oil x McLaren launched a UAE campaign requiring fast, high-quality creative execution across multiple touchpoints. Moonbox was in charge of developing the campaign’s creative assets using a hybrid workflow system, enabling efficient coordination, rapid iteration, and consistent output under tight timelines. We delivered a cohesive set of campaign materials designed to align with both brands’ identities while ensuring strong visibility and impact in the UAE market.

Samamat

Samamat, a long-established brand, had carried its logo for years, making it a deeply familiar and trusted part of its identity. However, as the business evolved and the market became more modern and competitive, the brand needed an update that would better reflect its future direction while still respecting the equity built over time. The challenge was not simply redesigning a logo, but thoughtfully modernizing it in a way that preserved recognition, maintained trust, and aligned with where the company was headed.

Moonbox supported Samamat through a rebranding process that balanced legacy with progression, helping the team move confidently toward a refreshed identity. The new logo was designed to feel cleaner, more contemporary, and adaptable across modern platforms, ensuring the brand is future-proof while staying connected to its original roots. The result is a refined and relevant identity system that strengthens Samamat’s presence today and supports long-term growth moving forward.

Avenue Elite

Avenue Elite, a real estate brand seeking a stronger and more defined identity, required a logo that reflected the founder’s vision while elevating the brand’s market positioning. With the goal of building a premium presence and creating an identity that felt intentional and aligned with the brand’s future direction, the need was to translate their thoughts into a clear, visual mark that could represent the business confidently across all touchpoints.

Moonbox developed a refined Avenue Elite logo that captures the brand’s aspirations and personality, balancing professionalism with a modern, premium feel. The final identity was crafted to align with the client’s original vision while giving it structure, clarity, and visual consistency. Designed to support future growth, the logo serves as the foundation for a stronger brand presence, helping Avenue Elite communicate trust, credibility, and distinction in a competitive real estate market.

Bluevolt

Bluevolt Capital, a Dubai-registered investment and advisory firm focused on renewable energy, European startup investments, and capital advisory, required essential brand foundations to establish credibility and present itself professionally to investors and stakeholders.

Moonbox supported Bluevolt by developing a core brand identity system centered around logo creation and mini brand guidelines (logo usage rules, colors, typography, and basic applications), ensuring the identity could be applied consistently across future touchpoints. Alongside this, we designed a full corporate stationery set including business cards, letterhead, company stamp, and email signature, equipping the brand with professional assets for immediate market engagement.

Little Clouds

Little Clouds, a new wet wipes product line under AKI (Al Khayat Investment), was developed to serve modern parents looking for baby-safe essentials that feel both trustworthy and premium. As a new entrant in a highly competitive FMCG category, the brand faced the challenge of building instant shelf recognition while communicating softness, safety, and reliability at first glance. With multiple wet wipes options often looking similar in-store, Little Clouds needed a logo and packaging system that would stand out quickly, feel contemporary, and create a strong emotional connection with parents.

Moonbox partnered with AKI to develop a complete logo identity and a series of distinct packaging designs that delivered high visual impact on retail shelves. The packaging system was designed to be eye-catching, easy to navigate, and clearly structured ensuring key product information remained visible while maintaining a soft, baby-friendly tone. With a fresh, new-age aesthetic and strong shelf presence, the final identity and packaging helped position Little Clouds as a modern, dependable wet wipes brand designed for today’s families.

Essenspice

Essenspice, a Saudi-based premium spice brand (evolving from Bahar Athwaq), was positioned to grow into a more refined, wellness-oriented, and luxury culinary offering that could appeal to both local and global audiences. As the brand expanded, it needed a stronger, more cohesive identity that could stand confidently in the premium market and communicate elegance, cultural depth, and product sophistication.

Moonbox supported Essenspice by developing a refreshed logo identity and a scalable packaging system that elevated the brand’s perception and improved consistency across touchpoints. We explored multiple logo directions, including refined wordmarks, a minimal E&S monogram, and premium symbolic approaches, before refining the final identity into a polished, high-end brand mark suited for premium packaging. The packaging design was crafted to align with the brand’s luxury positioning, ensuring the product felt modern, elegant, and shelf-ready while maintaining cultural integrity and a clean, minimal aesthetic.

Pinta

Pinta, a specialized interior and joinery-focused brand, required a clear, structured system to streamline how carpenters and consultants execute joinery work on-site. With multiple stakeholders involved in project delivery, the need was to create a practical tool that ensured consistency, reduced miscommunication, and aligned technical execution with the intended interior design direction. Moonbox developed the Pinta Joinery Box, a detailed and user-friendly kit designed to support both carpenters and consultants throughout the joinery process. The box includes standardized references, specifications, and guidance that simplify decision-making, improve accuracy in execution, and maintain design integrity. Built with a strong focus on interior application, the Joinery Box enables smoother coordination across teams, helping projects move faster with fewer revisions and clearer output expectations.

Claw Culture

Claw Culture set out to launch the first-of-its-kind claw machine room in Dubai, a vibrant, interactive space filled wall-to-wall with claw machines designed for all ages. To bring this playful concept to life, Moonbox was tasked with building a bold and engaging brand identity that could stand out in a highly visual, experience-driven market.

We developed a fun, energetic visual system rooted in arcade nostalgia and modern pop culture, from a custom wordmark and quirky iconography to a dynamic color palette and layered graphic patterns. The brand identity captures the joy of play, the thrill of winning, and the social buzz of shared experiences, helping Claw Culture position itself as a go-to destination for entertainment, content creation, and community engagement in Dubai.

Tera Power

TeraPOWERS, Aramco’s next-generation reservoir simulation engine, represents a leap forward in subsurface modeling, built entirely from scratch to deliver faster performance, greater fidelity, and unparalleled scale. To match the technical sophistication of the platform, Moonbox was tasked with developing a bold new identity that captured its power and innovation.

We crafted a modern visual system grounded in precision, clarity, and momentum, from a dynamic logomark inspired by data flow to a structured typographic system and a sleek digital-first palette. The branding unifies geology, physics, and supercomputing into one cohesive narrative, helping position TeraPOWERS not just as a tool, but as a transformational leap in Aramco’s digital capability.

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