SKA, inspired by the upbeat and offbeat musical genre, is a GCC-born mobile accessory and connectivity brand which provides the best in class technology to make the most of the smart age. The product range comprises of power banks, water-resistant bluetooth speakers, wireless earphones, smart wearables, chargers and plenty of more portable devices that prove to be powerful companions especially while on the move.
work_type: Case Study
We kicked off the project with a naming process. We wanted to come up with a name that captured the brand essence, for which we explored various directions, brainstormed, created an extensive list, shortlisted names and finally picked one that resonates with the brand. We then came up with the name ‘Chase’ which extends to different aspects like chasing your fitness goals, your dreams, and literally – to run around or chase something. We then designed a brand identity that added meaning to the brand name and then proceeded to design a full-fledged fitness app for Chase.
With a promise to be your partner in fitness, Chase is a fitness application that lets you track your physical movement, activities, steps in the day and encourages you to stay motivated and meet your fitness goals. You can also join community, get inspired through guided workouts, nutrition advises, track your calorie in take, monitor your sleep cycle and a lot more, at one place.
