Category: Blogs

At the time of writing, coronavirus, more correctly known as Covid-19, is present in 71 countries across the globe. The World Health Organisation is reluctant to call the spread of Covid-19 a pandemic, after backlash following the SARS outbreak in 2009. However, as many experts point out, it is now entering the realms that most would agree was of ‘pandemic proportions’. While of course the biggest immediate concern is minimising the health impact on populations around the world, we also need to be aware that the global spread of disease, in this way, has the potential to massively impact brands. Indeed, already it has been predicted by the Organisation for Economic Cooperation and Development (OECD) that the global economy will grow at its lowest rate since 2009, following the financial crisis. They estimate that a “more intensive” outbreak could halve global economic growth. We are also already seeing notable financial impacts on all businesses because of the coronavirus, simply because of the impact on the financial markets across the world. However, many country-specific financial bodies are already explaining how they will mitigate the impact. The problem may really come down to individual brands, specifically within different sectors.

Why does a global pandemic impact brands

Let’s take a look at early indicators in the airline industry; an industry obviously impacted by the shut down on travel, as well as decreased demand, as the virus spreads. The International Air Transportation Association (IATA) says that the airline industry could lose $29 billion. There are already rumblings that the cruise industry will take a hard hit, after being labelled as a “floating petri dish”, with the spread of coronavirus amongst the Diamond Princess population. The cruise industry as a whole will likely need to rebrand itself going forwards. In such situations, there is an inevitability that all tourism and travel brands are likely to feel the impact of coronavirus for a long time to come. However, it’s fair to say that not all brands will be affected equally. Therefore, what’s of importance to brands now, is how to ensure that their business is the one of the ones which survives, and ultimately thrives.

How to ensure my brand survives coronavirus

As the Harvard Business Review explains, the steps you need to take as a brand to survive the coronavirus is good practice anyway. There will always be external and global influences around the corner which you need to be prepared for. In the short term of a crisis, such as now with Covid-19, it is vital to keep fully aware of what is going on and take a flexible approach to managing it. It is this flexibility which should help your business to weather the storm. Add to this the ability to communicate well. If your employees and your customers or clients can see that you are calm and in control, and are a source of stability in a time of global fear, then their loyalty to your brand will continue well into the future. Remember that everyone is being bombarded with mixed information. If your brand is the calm in the storm, conveying true and accurate information, then you position yourself as reputable and trustworthy. It is vital to take steps to protect your business. By restricting travel and utilising remote working as much as possible, you should be able to keep your workforce safe and functional. In supply chain businesses, you will need to ensure that you have various alternative options. Build resilience into how your business acts, working out how you will cut costs as you need to.

For now and for the future

For now you need to weather the storm, coming out on top. This requires your branding to be strong and dependable. You cannot evoke panic or give the impression that coronavirus has got the better of you. Going forwards, your branding approach will depend on how you have survived coronavirus. If you’ve become a port in the storm, then you’ll need to build quickly on your brand strategy so that you can capitalise on your success. However, if coronavirus hits your business or your industry hard, then recovery may well involve strategic rebranding. This will enable your brand to move forwards into the future, putting coronavirus behind you. We’re here to help your brand navigate its way through the current global upheaval.

The construction industry is immensely competitive. Dubai is famed the world over for its growth, realised most obviously, in the overwhelming amount of construction we see. The only way to stand out from the crowd, and win the business you want, is to have a brand which represents what customers are looking for, while also being memorable. That’s a tall order. However, here we look at the main branding trends in the construction industry, so that you can learn from the experts.

1. Consistency

In such a competitive marketplace, which has boomed in recent decades, your strength can be in your consistency. This doesn’t mean that you can’t have a rebrand when you need to, but that your brand should convey consistency in all you do. Construction projects are, by their very nature, costly. Prospective customers need to know that you are in it for the long haul. It’s the bedrock of trust. Therefore, as we demonstrated with our work with AAA Construction Equipment, showcase your longevity if it applies to your business.

2. Think about your brand story

Humans are naturally drawn to the power of a story. It can be immensely impactful as part of your branding. Therefore, pick out the elements of your brand’s story that make your business unique, and a cut above the rest. An excellent example is the striking use of aerial photography that we have incorporated in the Effeco business website. Straight away, the audience sees something that tells a story, in a memorable and concrete way.

3. Remember who your audience is

All too often, businesses blindly go in to a branding exercise based on overall trends, not industry-specific patterns. This is a mistake. The single biggest thing you can do to help your brand, is to remember exactly who your audience is, and work to appeal to them. For example, those in the construction industry need to consider their client base, and who they are trying to attract. Your brand needs to convey trust, but also a no-nonsense, expert and knowledgeable character. This also applies to how you convey your branding. You need to meet your audience where they are. This will apply to your use of social media platforms, for example. Do some research to uncover where your audience is.

4. Remember your employees

A particularly big challenge, for those in the construction industry, is to channel their brand, consistently, through their employees. Once you’re working on a project, it is your employees who are now your ‘brand on the ground’. It is them with the power to ensure that your brand comes across positively or negatively. Therefore, always consider how employees reflect your brand, from the clothing they wear, to the paperwork they use. Your goal is to ensure that each time they interact with the customer; they are part of the branding experience.

5. Look to the future

In 2020 and beyond, a key branding trend in the construction industry is evolving for the future. With upheavals in the wider landscape of construction, it is even more important that your brand reflects an authentic and trustworthy business. You also need to ensure that your brand stays relevant for your customer as their needs develop and shift over time. Your ability to learn from your customers and change, according to their expectations, can be the difference between growth and stagnation. Particularly, we are seeing this with the importance of construction brands becoming more responsive – with their traffic increasingly coming from mobile devices.

6. Personalisation

Personalisation is a huge trend in branding across all industries in 2020. Customers are increasingly expecting a more personalised experience. This can actually be immensely tricky in the construction industry. However, this doesn’t mean you can shy away from the challenge. There are a number of ways you can make it work. Consider the voice of your brand. For those in the construction industry, it is easy for this to sound impersonal and ‘corporate’. Instead, try to put a more human voice to your brand, especially in all written communications such as via your website or social media channels.

7.     Have a conscience, and show it

In construction, a key trend is demonstrating that you care about the environment and the ethics of your construction processes. This is an opportunity to make your brand a step apart from the competition. By showing customers, through your branding, that they are making a sustainable and ethical choice, you capture their loyalty and commitment to you.

Design is utterly enmeshed with advertising. Indeed, when we think of marketing endeavours it’s often elements of design, such as a logo or a brand’s colours. It’s this pivotal role of design which makes creative agencies as popular as they are. We know creativity is vital, so we call on the experts. But in recent years, we’re more likely to stumble upon a digital agency than one which dubs itself ‘creative’. It makes sense in terms of language. With the booming of our online world, it’s digital marketing which has taken over. However, this can leave you wondering if it really matters whether you choose, or search for, a creative agency or a digital agency. How do you make sure you get the services you really need?

Definitions: creative agencies vs. digital agencies

Creative agencies concentrate their efforts on design. They’ll use external partners, such as printers or online marketing consultants, to actually make their work reality. Their ultimate goal is to convey a brand through design. Hence we associate them with awesome logos and branding documentation. The clue is in the name: it is creative wizardry which is the focus. A digital agency, on the other hand, goes beyond creative design alone. They certainly incorporate it, and often at a level to rival a leading creative agency, but it’s not all they do. They are predominantly concerned with how that design plays out digitally, interacting with other digital elements. So they won’t just offer services such as logo design, but they’ll also do the things a creative agency would use an external partner for in the digital realm. For example, they will do things such as website design, SEO, social media marketing and more.

So digital agencies do more?

In a nutshell, yes. The scope of expertise is broader with digital agencies, although you won’t generally find them taking charge of hard-copy print jobs. What’s more, you can usually think of them as a more of a strategic partner – they tend to look at the bigger picture. It’s arguable that this is both necessary and important in the current world. We are all increasingly moving our focus to our online activities, including having a cohesive and strategized approach. After all, our customers and clients are online, so we understand that’s where we need to be too. The average adult spends 5.9 hours online every day. We consume 5 billion YouTube videos each day. Google processes over 40,000 searches per second every day. 87% of UK retail purchases are made online. It’s no surprise therefore, that businesses are turning to digital agencies for help with their online marketing strategies and practices.

Do I need a creative agency or a digital agency?

There are good reasons not to abandon the ethos of a creative agency altogether. Design is important. But it’s digital design which matters. Therefore, even when choosing a digital agency you need to make sure you choose one which has design right at the forefront. Your brand is intertwined with incredible design. If you want your digital marketing efforts to work, then you need to have some creative minds behind your brand. This way your visual content will entice and engage. From this position, the digital marketing efforts flow more smoothly. Indeed, Adobe points out that companies which put creativity in a prime position benefit from a 1.5 times greater market share than those which don’t.

An agency which works for you

Perhaps even more important than a generic dictionary definition, what really matters is choosing a top creative agency in Dubai which will work for you. Leading creative agencies also offer bespoke digital services which are tailored to exactly what you need. This can make them the most cost-effective choice, as well as being more likely to add value overall. Branding By 8 is a creatively driven website design and digital agency. We believe we bring our clients the best of both worlds.

A brand story is used to evoke an emotional reaction. By doing this, you engage the audience and get them emotionally invested in your brand. However, what many overlook is how integral design is to the brand story; the two elements must go hand in hand. It is this combination which enables creative agencies to build a powerful brand story.

The basics of a brand story

Brand stories needn’t be complex. You’re not writing a novel or illustrating one. But they do need to be meaningful. As humans we are drawn to story-telling. This means that, with the right story, your audience become your champions – retelling your story for you. Another way to think of it is that the brand story is understanding, words, imagery and emotion behind your brand’s design. It links everything together for your audience. If you succeed in getting both an excellent brand story and excellent design together, then they become even greater than the sum of the parts – this is what a creative agency will aim for.

How to tell a brand story

Start with the basics of who you are as a brand. Pick out a few elements to work with. Perhaps you are luxury, user-friendly, informal, community focused, or something else. Think about the roots of the business. Why did it start and why did it develop in the direction it did? Remember that passion because passion is rocket fuel for a good story. Think about what you value as a brand. Why are you different from your competitors? What is the character of your industry? Who are your audience? Remain true to your target audience and think about what motivates them.

The importance of your competitors

A creative agency that succeeds in building a powerful brand story won’t do it in a vacuum. They understand that your business needs to find its own unique place within your wider industry. The brand story is the driving force of this and therefore cannot be created without taking a look at your competitors. Your story needs to be defined and different from others and it needs to appeal on an emotional level where they fail. A creative agency will therefore do competitor-analysis as they begin to formulate your story.

Different elements of a brand story

Don’t make the mistake of thinking that your brand story is simply a chunk of text under the title ‘Our Story’ on your website. It is so much more than this. Indeed, a well built and comprehensive story encompasses everything from fonts to your logo, and graphics to tone of voice. These become the channels through which your story really engages your audience. A simple but clever example of this would be for a business which creates handmade products. If you can include handwritten text in the logo, then the message of your story is far more than just words on the page. Add imagery of the making process on the site and this goes even further. You can think of this in terms of the look and feel of everything you do. This aids your story. So this will include things such as colours and photos on your website through to packaging or brochure design.

The power of the designer

You are in possession of the facts about your brand. You know your audience. You know your history, values and objectives. An excellent creative agency is how these different threads can be pulled together, through design, to create a cohesive and emotive story. Indeed, brand storytelling is simply words on a page without creative design. It is the creative design which makes your story stand out from the crowd and gets your audience 100% invested in your business. Building a brand story is not an accidental process. Instead it is a conscious and directed process which requires knowledge of the business, the audience, the industry and marketing. Get it right by employing a creative agency and your business will be ahead of the game.

A picture tells a thousand words. What does yours say? Close your eyes. Think of a brand such as Apple. What do you see? A logo is the instant snapshot of who you are. In a momentary glance it encompasses your brand’s reputation, personality and drive. What’s more, it’s memorable. It etches itself in to the mind in a way that’s tangible. A logo is not simply a pretty little image, it’s about the impact your brand makes and leaves. As such, a logo should be a priority.

Read more on Things To Consider If You Are Looking For Logo Design Company in Dubai

Who are you?

Think of a logo as being the imagery behind your brand. It’s who you are, in its simplest form. Your logo is what potential customers will first notice about your business. Given that first impressions matter, your logo needs to be considered and intentional, not accidental. This means that before you consider the design of the logo itself, you need to think about what you want it to convey. This will include qualities such as trustworthiness, professionalism, humour, sophistication or any other brand characteristic which define you. The human brain processes images 60,000 times faster than text. That’s staggering and it underlines just how powerful a carefully conceived logo can be.

Attention

As such, a logo has immense power to grab attention. People are bombarded with information in the digital age. Grabbing attention among-st that maelstrom of noise takes something special. An excellent example of a business which has nailed this attention-grabbing is Starbucks. And it’s all down their logo. In just moments a viewer sees and perceives the logo, and, literally, judges the business on its appearance.

The foundation of your brand

Your logo really is the foundation of your brand. It brings together your brand identity in a nutshell. Try and do that in a handful of words alone and you’ll discover that it’s nearly impossible. Yet a logo can convey a story which entices the viewer to feel something in just one glance. When they feel something, they act. This is where an expert designer is worth their weight in gold. Colours, fonts, shapes and tones all hold incredible power. Between 62% and 90% of consumers base their first impression on colour alone. You know this yourself. The psychology of colour explains how we associate different emotions or judgments based on colour. For example, we associate blue (the most used colour in logos) with intelligence, trust and efficiency. We associate red with activity and strength.  Black conjures up a sense of sophistication and security whilst yellow inspires optimism and confidence.

A logo leads

Once a logo has got someone sitting up and paying attention, it’s then important that it leads them on in their relationship with your business. It becomes the way your brand is recognised and remembered. Thus, when someone then sees your brand again (remembering we operate in a multi-channel world), it will again conjure the same feelings as it did the first time it was viewed. A logo serves to be the positive-recall which may not happen through your company name alone. Even if someone forgets your name, they will remember what you look like. This allows you to nurture their relationship with you at every touchpoint, simply through careful use of your logo and overall branding concepts. In turn this begins to allow your business to stand apart from the competition. Your logo makes you unique. It draws your audience onwards in to a relationship with your brand which grows.

Logo to loyalty

This nurtures brand loyalty. No matter where or how a consumer sees your brand, they know there’s consistency because of the logo alone. That allows them to gradually become more loyal to you. Again, let’s use an example. Let’s think about the Nike tick. If you see active wear with the Nike tick, it inspires the feelings of trust, consistency and strength. You don’t need to read the company name. You don’t need to read any information about the item. You simply trust it because you know the logo. It brings up all the feelings of loyalty. That’s powerful stuff. What’s more, your audience expects to see your logo whenever they come in to contact with you. They become attached to it.

Does your logo work?

All that’s really left to ask is does your logo work this powerfully? You need a logo which conveys your brand, invoking emotions and loyalty. It’s a priority if you want to boost your business. But as you can see, it’s actually quite a tall-order to get right. It is so pivotal to your success that you should never leave logo creation to chance.

The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance.

Brands live and die by their images. Experimentation and innovation help brands to remain dynamic and on Top-of-Mind with customers. But any decision to rebrand is fraught with risks as well. For every rip-roaring success, such as Burberry or Old Spice, there’s a catastrophe such as GAP. Get it right and you could open up new markets and revitalise an aging brand; get it wrong and you could be on a very rocky path indeed. 2019 has been a busy year for the rebrand with some of the corporate world’s biggest names getting in on the act. Some have worked better than others, but here are five which we think seem to have got it spot on.

1. Discovery Channel

Never before has the TV market been more competitive. With Netflix edging into its nature documentary territory, Discovery has been upping its game with fresh branding and new partnerships. Its logo has become much simpler. Gone is a photo-realistic planet Earth replaced with a smaller monochrome globe which fits neatly into the letter D. In its animated form, the globe spins within the D. They’ve also made the most of the open D design in all their other collateral to frame its stunning photography. The rebrand supports a more ambitious strategy which includes talks with BBC for a partnership on nature documentaries. It is bold, minimalistic and projects an image of a confident brand with a global presence.

2. WNBA

Established in 1996, the WNBA has already been highly successful with its previous logo designed by the Original Champions of Design. Their new one builds on it rather than embarking on a bold new direction. It is a simpler, free-flowing form. The old one featured a box surrounding the silhouette of a female basketball player. This is gone and the figure has been redrawn giving it a simpler, almost balletic, appearance. The intention is to create something which looks smoother, more elegant and is in keeping with the league’s motto: ‘This is basketball on our terms’.

3. Volkswagen

The traditional Volkswagen logo has been with us for as long as anyone can remember, but the arrival of what the company calls a ‘new era’ has ushered in a flat, digital first alternative. The basic structure is the same, but a 3D logo, with a chrome effect, has been replaced with a stark 2D monochromatic version. The new logo is part of a much wider rebirth of a company which has had a difficult few years after it was caught cheating emissions tests. Alongside a new logo and fresh look, therefore, comes the launch of a fully electric line of vehicles called the ID.3. This brand is all about a new start, placing the company at the forefront of a modern, cleaner automotive industry.

4. Staples

The secret of a great rebranding exercise is to refresh your image while retaining the best of what made the old one great. Few have managed this quite as well as Staples. The old logo was familiar and much loved with its quirky wonky staple forming an L. That has gone with a much cleaner font, against what could be a desk or a staple. It manages to become more professional while retaining the friendly and accessible nature of the original. The rebrand is far-reaching across the company as it attempts to modernise itself into a retailer which helps people manage their work life balance. It has adopted the hashtag #worklifesolutions and has launched a number of private label brands including NXT Technologies, which produces wireless gadgets, and Tru Red which offers notebooks and pens.

5. Mastercard

Earlier this year Master Card moved into the league of Apple, Nike, Target, and others and showed the confidence to drop its name from the Logo. Now the logo just contains the red and yellow overlapping circles in selected contexts. Brands that opt this visual route eludes the sense of confidence that they have made the mark in the minds of their consumers and don’t need the support of text to be recognized. Only icons can play in this space and it’s not something which a young brand should experiment. Even Mastercard is not planning to implement the change across all touchpoints. They will continue to use the word “MasterCard’ in emerging markets and in Corporate and B2B communications. However, this rebranding suggests that MasterCard is shifting its brand strategy to equip itself for the digital banking era.   What about your brand? Do you have a strong branding strategy? Does your brand reflect all your values and convey the right message to your target customers, building trust with them and inspiring their long-lasting loyalty?

1. Be Authentic

Influencer marketing is significant, especially when we think about the loyal following some of these influencers posses. Potentially they are capable of reaching out to thousands of people who attentively take note of the brands they endorse or the skillful product placements within their messaging. A famous influencer with a huge fan following is generally expensive to work with, and you may also end up with only limited results without any visible impact. To make things worse, they are rapidly losing trust simply because of the lack of honesty and authenticity in their messaging. In a B2B scenario, things are quite different. It is not about working with an influencer who has the most massive audience. It is about identifying those who are relevant to your industry and who have a niche following. They are the ones who’re generally trusted by their audience, and who are capable of bringing in results. These micro-influencers possess a deep bonding with their followers. An excellent example of this is the #Builtwithbosch campaign cleverly executed by Bosch Power Tools. They identified industry-related micro-influencers, who had a decent fan following and who seemed credible amongst their followers. Bosh provided them with the tools and asked them to create video product reviews that encouraged their viewers, mostly tradespeople, to upgrade their tools. The results where phenomenal. The authenticity and humanity of this campaign helped Bosh reach out to a relevant audience that resulted in brand reach, engagement and conversions.

Check it out below

2. Embed Values Into The Business Model

Sometimes brands are hesitant to make a bold statement in fear of alienating potential customers. However, studies show that people prefer to associate with brands that have a purpose, brands that embed core values into their business model. Brands like Apple, Mercedes and Lush to name a few, have found enormous trust with this exercise of communicating their core values effectively. A recent example is the ‘Global Impact Report’ campaign Deloitte ran on their LinkedIn platform. Key messaging highlighted in the video shows how Deloitte serves ‘Public Interest’. How they are not afraid to ‘Ignite Innovation.’ How they ‘Influence Action, and finally How they ‘Champion Communities and Create Opportunities’ These kinds of campaigns have helped Deloitte achieve over three million followers on LinkedIn, with a multitude of comments and engagement. A very noteworthy achievement for a B2B business.

Watch it here:

3. Tell Stories at a Human Level

Who doesn’t love a great story? In today’s world of digital marketing, where companies have direct access to the end-users, there’s nothing better than great storytelling to engage with the audience. Stories are personal, they have emotion, and bring about connection. For these very reasons, It has become an integral part of the marketing cycle for many companies. Ultimately it boils down to how you can execute it. There are good stories and bad stories. This particular one from Barclays had a profound impact on their brand image and brought about a clear connection between their services and how they touch people’s lives every day. Their story revolves around how a local business was able to achieve greatness and successfully render its services with a little bit of support from the right kind of partner. Their story is compelling and emotionally moving because of how it is told at a human level.

Watch it here

4. Move it, Shake it (Animate yourself)

Perform a quick online search about how to plan a rebrand, and you’ll be met with a plethora of tick lists and steps to take. Whilst many of these strategic and practical steps are important, many gloss over one of the biggest hurdles you’ll face: overcoming internal resistance and securing approval for your rebranding plan. Rebranding is an enormous decision. It takes courage. The rewards can be worth it. Walmart is an excellent case in point. It can also, occasionally, go wrong. Take GAP’s rebrand in 2010 as a dismal example. It’s understandable, therefore, that you may encounter some resistance to a rebranding exercise. However, rebranding can, as Walmart and many others show, be immensely profitable and worthwhile. If you have judged that the time is right for your rebrand, how do you get others on board?

Get buy in early

Once your mind starts whirring on rebranding possibilities, it’s easy to get carried away. However, you need to advocate for change first, and achieve the buy-in you need to carry the rebranding exercise through to conclusion. To do this, you need to be able to advocate for change based on powerful arguments. There are a number of different reasons why it may be a good time for your business to rebrand. These include:

• Mergers and acquisitions
• Moving in to a new area or repositioning
• Going global
• Changes to the market which require you to reinvent yourself e.g. environmental pressure
• Bad reputation
• New leadership
• The brand image is outdated

It is worth taking the time to research the issues which are applicable to you, so that you can lend some weight to your argument with examples of other successful rebrands done for the same reasons.

Consider financial implications

Rebranding can be a costly exercise. The only way to secure approval for your rebranding exercise is if you approach this through a financial lens. Do a cost-benefit analysis and be realistic about the costs involved in rebranding. Demonstrate to senior leadership that you have considered all costs, as well as Return on Investment. Rebranding costs aren’t only limited to the costs of creative design. Remember that these will need to be implemented uniformly across the business, in everything from your stationery to your social media profiles. Rebrands do well when there is concerted input at the launch stage too.

Be strategic

Therefore, the overall approach to securing buy-in must be strategic. Use data and facts to create this strategy. All this needs to happen before you consider the snazzy changes of logos and the like. When you present this information to senior executives, in a more strategic way, they will be more persuaded about the benefits and outcomes of the rebranding exercise. Also, by being honest about the risks, they will also feel reassured that you have indeed considered these, and aren’t simply avoiding the negative. Indeed, you should identify all possible risks of rebranding, and consider how you will mitigate these. Consider your role, at this stage, as an educator and negotiator. The result will be that the stakeholders who matter will feel trust towards you, and feel energised for the rebranding exercise. This step does take time. However, it is incredibly valuable.

Gathering information

This doesn’t mean that you need to undertake this step alone. Indeed, if you contact us in advance, regarding your creative strategy, then you’ll be in the position of being fully-informed about the process. You’ll have a clear idea of timelines and costs. This will allow for clear budgets in your rebranding plan, rather than guesswork.

Tackling resistance

It isn’t unusual to experience some resistance to your attempts. However, don’t despair. Consider why an individual stakeholder is resisting the change. Use this information to do further research and cost-benefit analysis in regards to their particular concern. Help them to see that the benefits of the exercise will outweigh the costs, while also reassuring them that you take their concerns seriously.

Getting ready for a rebrand

Choosing your agency for a rebranding exercise also requires careful thought. Speak to the agency directly about rebranding exercises they have done, and the results they have seen. Ask for examples of their work in your industry and ask for initial costs. At Branding By 8 we are skilled and experienced rebranding experts, fully understanding how rebranding fits in to your whole marketing strategy. Furthermore, we understand the need for you to secure approval. We’ll work with you to make it happen.

Nobody likes disappointment or failure, especially in the newly launched business.  Research has found that about one-fifth of new startups fail within the first year. Following are 3 of the most popular reasons why startups flop in their first year and how you can ensure your business isn’t one of them.

Reason-1 Poor Branding & Marketing

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”– Jeff Bezos

A brand identity is a way you define your business to your audience. It represents the core of what your business is and what you value. It’s basically everything, your tagline, your advertising and the overall look of your brand. When it comes to startups, it’s even more important that you build a good identity on the web. Many startups fail to impress its audience simply because they do not represent anything different. Also, Noise matters! No matter how extraordinary your product and service might be, it’s going down if nobody thinks about it. Poorly managed advertising (or sales) is a noteworthy explanation behind the disappointment of many new businesses. You don’t really require an expert PR group towards the start, however, you have to make buzz online.

Reason-2 The absence of a clear strategy

“A vision without a strategy remains an illusion.”-Lee Bolman

Various founders of a startup can’t do alone what is required for a business to take off. They should concentrate on ventures that esteem their aptitudes and educational background, other than their expert skill. This will help their chances of progress and the training and commitment they will infuse in the business won’t be a burden for them. Your abilities must be supplemented with the ones of your group. Always have somebody great at sales, somebody great at the management and accounting, somebody great at promoting and somebody great at product improvement. If you or your prime supporters come up short on the skills or capacities expected to get your organization moving, make certain to recognize those requirements at an opportune time and read, think about, learn and encounter hypothetical and down to earth information that can give you the high ground against your rivals and keep your organization from slamming. Do not make your business fall.

Reason-3 Focus only on building and not on the customers

“Your most unhappy customers are your greatest source of learning.” -Bill Gates

A business can never put too much accentuation on its customers. They are the foundation of any business” success. One of the essential objectives of any marketing strategy ought to be to identify and address the issues of the customers. Considering client significance at all phases of the marketing process causes your business to guarantee more prominent consumer loyalty and increment its long-haul objective of repeat business.

The solution:

Now! As we have learned the three major mistakes, it’s time to know how you can prevent those mistakes from happening. Let’s face it, everyone needs help. Regardless of how small or large, your business is, you need a team to be your helping hand in order to achieve what you want to. Entrepreneurs who don’t believe in taking help will continue fighting huge wars for average results. And eventually, affect their own business badly. But the good thing is that you don’t have to be one of them. You can reach way higher. The road there is free and open. Choose success over failure. Choose customers over products. Choose a strong building strategy over poor branding strategy. Choose predictable growth over “too much, too soon” If you’re able to prevent these mistakes, then you’re setting yourself up for major success.

Customer engagement is critical, particularly since the internet rules the manner in which we work together. A few organizations have positively no issue with customer engagement. Their base is faithful and eager to get covered. On the off chance that this isn’t the situation with your business, you’re presumably adopting the wrong strategy. It might be a great opportunity to venture back and consider a portion of the things you might foul up. The sooner you fix them, the happier you will be.

The Efforts Are Too Generic

Each message you send to your clients’ needs a clear purpose. Bombastic statements are sometimes required; however, they won’t require or inspire a response. If you always play things safe and adhere to the books, your engagement will endure, therefore. Be interesting. Be thought-provoking. Be somewhat edgy if it’s appropriate to your image. As long as you aren’t conveying any mysterious messages, you’re probably going to see the king of engagement you need. It is known as the best brand advertising.

Nobody is in Charge

Most organizations delegate the job of estimating client engagement to somebody who as of now has an alternate position. This activity ends up falling under the control of a social media manager or a client service professional who may not comprehend what they’re doing. This is definitely why it’s so essential to have a more elevated amount worker who is prepared in client commitment. Regardless of what else they’re doing, they’ll see how they ought to focus on their endeavors and surveying their outcomes.

Pay Less Attention to Your Target Audience

Your clients may attempt to begin a conversation, however, you’re excessively busy endeavoring to begin a different conversation that they would prefer really not to have. Tune in to what your clients are discussing and utilize that as your core interest. When they’re already eager to be locked in, connect with them in the manner in which that they see fit. It’s a lot simpler than endeavoring to motivate them to move toward the path you thought you needed them to. Your clients have officially chosen what they cherish about you, and one of the best ways to connect with them is to play to your strengths. Hire a good branding agency in Dubai and give your brand a boost it needs.

Looking in the Wrong Places

Where are your clients at? In case you’re in a real state, they most likely aren’t on Snapchat. Ensure you’re utilizing similar platforms your clients are utilizing. In case you’re perusing out to them on their most loved social media platforms and urging them to react in a similar way that they’d react to their companions, getting included will just feel characteristic. Meet them where they are, and convey the substance that is explicit to that stage. Visuals go incredibly on Instagram, and content does best on Facebook. Snapchat is extraordinary for temporary engagement, for example, day by day advertising content paving the way to an event.

Your Brand Look is Not Appealing Enough

Good brand identity for any business matters a lot. Always remember that is the face of your brand and having an incredible company logo is as important as your marketing strategy. Let’s say your brand is all about fun and happiness, however, your logo is relatively dull and unappealing. Most of the times we underestimate the real value of having a custom logo design.

If you’re struggling with your brand and unable to convert customers, maybe it is the right time to think about a rebranding. Revising you identity, creating a clear communication strategy and engaging with your target audience will work wonders for your business. However you need the right partner to work with you, to make this happen