Creative agency versus Digital agency

Design is utterly enmeshed with advertising. Indeed, when we think of marketing endeavours it’s often elements of design, such as a logo or a brand’s colours. It’s this pivotal role of design which makes creative agencies as popular as they are. We know creativity is vital, so we call on the experts. But in recent years, we’re more likely to stumble upon a digital agency than one which dubs itself ‘creative’. It makes sense in terms of language. With the booming of our online world, it’s digital marketing which has taken over. However, this can leave you wondering if it really matters whether you choose, or search for, a creative agency or a digital agency. How do you make sure you get the services you really need?


Definitions: creative agencies vs. digital agencies

Creative agencies concentrate their efforts on design. They’ll use external partners, such as printers or online marketing consultants, to actually make their work reality. Their ultimate goal is to convey a brand through design. Hence we associate them with awesome logos and branding documentation. The clue is in the name: it is creative wizardry which is the focus. A digital agency, on the other hand, goes beyond creative design alone. They certainly incorporate it, and often at a level to rival a leading creative agency, but it’s not all they do. They are predominantly concerned with how that design plays out digitally, interacting with other digital elements. So they won’t just offer services such as logo design, but they’ll also do the things a creative agency would use an external partner for in the digital realm. For example, they will do things such as website designSEOsocial media marketing and more.


So digital agencies do more?

In a nutshell, yes. The scope of expertise is broader with digital agencies, although you won’t generally find them taking charge of hard-copy print jobs. What’s more, you can usually think of them as a more of a strategic partner – they tend to look at the bigger picture. It’s arguable that this is both necessary and important in the current world. We are all increasingly moving our focus to our online activities, including having a cohesive and strategized approach. After all, our customers and clients are online, so we understand that’s where we need to be too. The average adult spends 5.9 hours online every day. We consume 5 billion YouTube videos each dayGoogle processes over 40,000 searches per second every day. 87% of UK retail purchases are made online. It’s no surprise therefore, that businesses are turning to digital agencies for help with their online marketing strategies and practices.


Do I need a creative agency or a digital agency?

There are good reasons not to abandon the ethos of a creative agency altogether. Design is important. But it’s digital design which matters. Therefore, even when choosing a digital agency you need to make sure you choose one which has design right at the forefront. Your brand is intertwined with incredible design. If you want your digital marketing efforts to work, then you need to have some creative minds behind your brand. This way your visual content will entice and engage. From this position, the digital marketing efforts flow more smoothly. Indeed, Adobe points out that companies which put creativity in a prime position benefit from a 1.5 times greater market share than those which don’t.


An agency which works for you

Perhaps even more important than a generic dictionary definition, what really matters is choosing a top creative agency in Dubai which will work for you. Leading creative agencies also offer bespoke digital services which are tailored to exactly what you need. This can make them the most cost-effective choice, as well as being more likely to add value overall. Branding By 8 is a creatively driven website design and digital agency. We believe we bring our clients the best of both worlds.


How Creative Agencies Build a Brand Story

A brand story is used to evoke an emotional reaction. By doing this, you engage the audience and get them emotionally invested in your brand. However, what many overlook is how integral design is to the brand story; the two elements must go hand in hand. It is this combination which enables creative agencies to build a powerful brand story.


The basics of a brand story

Brand stories needn’t be complex. You’re not writing a novel or illustrating one. But they do need to be meaningful. As humans we are drawn to story-telling. This means that, with the right story, your audience become your champions – retelling your story for you. Another way to think of it is that the brand story is understanding, words, imagery and emotion behind your brand’s design. It links everything together for your audience. If you succeed in getting both an excellent brand story and excellent design together, then they become even greater than the sum of the parts – this is what a creative agency will aim for.


How to tell a brand story

Start with the basics of who you are as a brand. Pick out a few elements to work with. Perhaps you are luxury, user-friendly, informal, community focused, or something else. Think about the roots of the business. Why did it start and why did it develop in the direction it did? Remember that passion because passion is rocket fuel for a good story. Think about what you value as a brand. Why are you different from your competitors? What is the character of your industry? Who are your audience? Remain true to your target audience and think about what motivates them.


The importance of your competitors

A creative agency that succeeds in building a powerful brand story won’t do it in a vacuum. They understand that your business needs to find its own unique place within your wider industry. The brand story is the driving force of this and therefore cannot be created without taking a look at your competitors. Your story needs to be defined and different from others and it needs to appeal on an emotional level where they fail. A creative agency will therefore do competitor-analysis as they begin to formulate your story.


Different elements of a brand story

Don’t make the mistake of thinking that your brand story is simply a chunk of text under the title ‘Our Story’ on your website. It is so much more than this. Indeed, a well built and comprehensive story encompasses everything from fonts to your logo, and graphics to tone of voice. These become the channels through which your story really engages your audience. A simple but clever example of this would be for a business which creates handmade products. If you can include handwritten text in the logo, then the message of your story is far more than just words on the page. Add imagery of the making process on the site and this goes even further. You can think of this in terms of the look and feel of everything you do. This aids your story. So this will include things such as colours and photos on your website through to packaging or brochure design.


The power of the designer

You are in possession of the facts about your brand. You know your audience. You know your history, values and objectives. An excellent creative agency is how these different threads can be pulled together, through design, to create a cohesive and emotive story. Indeed, brand storytelling is simply words on a page without creative design. It is the creative design which makes your story stand out from the crowd and gets your audience 100% invested in your business. Building a brand story is not an accidental process. Instead it is a conscious and directed process which requires knowledge of the business, the audience, the industry and marketing. Get it right by employing a creative agency and your business will be ahead of the game.


How a great logo can boost your business

A picture tells a thousand words. What does yours say? Close your eyes. Think of a brand such as Apple. What do you see? A logo is the instant snapshot of who you are. In a momentary glance it encompasses your brand’s reputation, personality and drive. What’s more, it’s memorable. It etches itself in to the mind in a way that’s tangible. A logo is not simply a pretty little image, it’s about the impact your brand makes and leaves. As such, a logo should be a priority.

Read more on Things To Consider If You Are Looking For Logo Design Company in Dubai


Who are you?

Think of a logo as being the imagery behind your brand. It’s who you are, in its simplest form. Your logo is what potential customers will first notice about your business. Given that first impressions matter, your logo needs to be considered and intentional, not accidental. This means that before you consider the design of the logo itself, you need to think about what you want it to convey. This will include qualities such as trustworthiness, professionalism, humour, sophistication or any other brand characteristic which define you. The human brain processes images 60,000 times faster than text. That’s staggering and it underlines just how powerful a carefully conceived logo can be.



As such, a logo has immense power to grab attention. People are bombarded with information in the digital age. Grabbing attention among-st that maelstrom of noise takes something special. An excellent example of a business which has nailed this attention-grabbing is Starbucks. And it’s all down their logo. In just moments a viewer sees and perceives the logo, and, literally, judges the business on its appearance.


The foundation of your brand

Your logo really is the foundation of your brand. It brings together your brand identity in a nutshell. Try and do that in a handful of words alone and you’ll discover that it’s nearly impossible. Yet a logo can convey a story which entices the viewer to feel something in just one glance. When they feel something, they act. This is where an expert designer is worth their weight in gold. Colours, fonts, shapes and tones all hold incredible power. Between 62% and 90% of consumers base their first impression on colour alone. You know this yourself. The psychology of colour explains how we associate different emotions or judgments based on colour. For example, we associate blue (the most used colour in logos) with intelligence, trust and efficiency. We associate red with activity and strength.  Black conjures up a sense of sophistication and security whilst yellow inspires optimism and confidence.


A logo leads

Once a logo has got someone sitting up and paying attention, it’s then important that it leads them on in their relationship with your business. It becomes the way your brand is recognised and remembered. Thus, when someone then sees your brand again (remembering we operate in a multi-channel world), it will again conjure the same feelings as it did the first time it was viewed. A logo serves to be the positive-recall which may not happen through your company name alone. Even if someone forgets your name, they will remember what you look like. This allows you to nurture their relationship with you at every touchpoint, simply through careful use of your logo and overall branding concepts. In turn this begins to allow your business to stand apart from the competition. Your logo makes you unique. It draws your audience onwards in to a relationship with your brand which grows.


Logo to loyalty

This nurtures brand loyalty. No matter where or how a consumer sees your brand, they know there’s consistency because of the logo alone. That allows them to gradually become more loyal to you. Again, let’s use an example. Let’s think about the Nike tick. If you see active wear with the Nike tick, it inspires the feelings of trust, consistency and strength. You don’t need to read the company name. You don’t need to read any information about the item. You simply trust it because you know the logo. It brings up all the feelings of loyalty. That’s powerful stuff. What’s more, your audience expects to see your logo whenever they come in to contact with you. They become attached to it.


Does your logo work?

All that’s really left to ask is does your logo work this powerfully? You need a logo which conveys your brand, invoking emotions and loyalty. It’s a priority if you want to boost your business. But as you can see, it’s actually quite a tall-order to get right. It is so pivotal to your success that you should never leave logo creation to chance.



Top Five Rebrands of 2019

The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance.

Brands live and die by their images. Experimentation and innovation help brands to remain dynamic and on Top-of-Mind with customers. But any decision to rebrand is fraught with risks as well. For every rip-roaring success, such as Burberry or Old Spice, there’s a catastrophe such as GAP. Get it right and you could open up new markets and revitalise an aging brand; get it wrong and you could be on a very rocky path indeed. 2019 has been a busy year for the rebrand with some of the corporate world’s biggest names getting in on the act. Some have worked better than others, but here are five which we think seem to have got it spot on.

1. Discovery Channel

discovery channel

Never before has the TV market been more competitive. With Netflix edging into its nature documentary territory, Discovery has been upping its game with fresh branding and new partnerships. Its logo has become much simpler. Gone is a photo-realistic planet Earth replaced with a smaller monochrome globe which fits neatly into the letter D. In its animated form, the globe spins within the D. They’ve also made the most of the open D design in all their other collateral to frame its stunning photography. The rebrand supports a more ambitious strategy which includes talks with BBC for a partnership on nature documentaries. It is bold, minimalistic and projects an image of a confident brand with a global presence.



women NBA

Established in 1996, the WNBA has already been highly successful with its previous logo designed by the Original Champions of Design. Their new one builds on it rather than embarking on a bold new direction. It is a simpler, free-flowing form. The old one featured a box surrounding the silhouette of a female basketball player. This is gone and the figure has been redrawn giving it a simpler, almost balletic, appearance. The intention is to create something which looks smoother, more elegant and is in keeping with the league’s motto: ‘This is basketball on our terms’.


3. Volkswagen


The traditional Volkswagen logo has been with us for as long as anyone can remember, but the arrival of what the company calls a ‘new era’ has ushered in a flat, digital first alternative. The basic structure is the same, but a 3D logo, with a chrome effect, has been replaced with a stark 2D monochromatic version. The new logo is part of a much wider rebirth of a company which has had a difficult few years after it was caught cheating emissions tests. Alongside a new logo and fresh look, therefore, comes the launch of a fully electric line of vehicles called the ID.3. This brand is all about a new start, placing the company at the forefront of a modern, cleaner automotive industry.


4. Staples


The secret of a great rebranding exercise is to refresh your image while retaining the best of what made the old one great. Few have managed this quite as well as Staples. The old logo was familiar and much loved with its quirky wonky staple forming an L. That has gone with a much cleaner font, against what could be a desk or a staple. It manages to become more professional while retaining the friendly and accessible nature of the original. The rebrand is far-reaching across the company as it attempts to modernise itself into a retailer which helps people manage their work life balance. It has adopted the hashtag #worklifesolutions and has launched a number of private label brands including NXT Technologies, which produces wireless gadgets, and Tru Red which offers notebooks and pens.


5. Mastercard

master card

Earlier this year Master Card moved into the league of Apple, Nike, Target, and others and showed the confidence to drop its name from the Logo. Now the logo just contains the red and yellow overlapping circles in selected contexts. Brands that opt this visual route eludes the sense of confidence that they have made the mark in the minds of their consumers and don’t need the support of text to be recognized. Only icons can play in this space and it’s not something which a young brand should experiment. Even Mastercard is not planning to implement the change across all touchpoints. They will continue to use the word “MasterCard’ in emerging markets and in Corporate and B2B communications. However, this rebranding suggests that MasterCard is shifting its brand strategy to equip itself for the digital banking era.   What about your brand? Do you have a strong branding strategy? Does your brand reflect all your values and convey the right message to your target customers, building trust with them and inspiring their long-lasting loyalty?


Five Unique Ways to Effectively Communicate Your Brand on Social Media

1. Be Authentic

Influencer marketing is significant, especially when we think about the loyal following some of these influencers posses. Potentially they are capable of reaching out to thousands of people who attentively take note of the brands they endorse or the skillful product placements within their messaging. A famous influencer with a huge fan following is generally expensive to work with, and you may also end up with only limited results without any visible impact. To make things worse, they are rapidly losing trust simply because of the lack of honesty and authenticity in their messaging. In a B2B scenario, things are quite different. It is not about working with an influencer who has the most massive audience. It is about identifying those who are relevant to your industry and who have a niche following. They are the ones who’re generally trusted by their audience, and who are capable of bringing in results. These micro-influencers possess a deep bonding with their followers. An excellent example of this is the #Builtwithbosch campaign cleverly executed by Bosch Power Tools. They identified industry-related micro-influencers, who had a decent fan following and who seemed credible amongst their followers. Bosh provided them with the tools and asked them to create video product reviews that encouraged their viewers, mostly tradespeople, to upgrade their tools. The results where phenomenal. The authenticity and humanity of this campaign helped Bosh reach out to a relevant audience that resulted in brand reach, engagement and conversions.

Check it out below

2. Embed Values Into The Business Model

Sometimes brands are hesitant to make a bold statement in fear of alienating potential customers. However, studies show that people prefer to associate with brands that have a purpose, brands that embed core values into their business model. Brands like Apple, Mercedes and Lush to name a few, have found enormous trust with this exercise of communicating their core values effectively. A recent example is the ‘Global Impact Report’ campaign Deloitte ran on their LinkedIn platform. Key messaging highlighted in the video shows how Deloitte serves ‘Public Interest’. How they are not afraid to ‘Ignite Innovation.’ How they ‘Influence Action, and finally How they ‘Champion Communities and Create Opportunities’ These kinds of campaigns have helped Deloitte achieve over three million followers on LinkedIn, with a multitude of comments and engagement. A very noteworthy achievement for a B2B business.

Watch it here:

3. Tell Stories at a Human Level

Who doesn’t love a great story? In today’s world of digital marketing, where companies have direct access to the end-users, there’s nothing better than great storytelling to engage with the audience. Stories are personal, they have emotion, and bring about connection. For these very reasons, It has become an integral part of the marketing cycle for many companies. Ultimately it boils down to how you can execute it. There are good stories and bad stories. This particular one from Barclays had a profound impact on their brand image and brought about a clear connection between their services and how they touch people’s lives every day. Their story revolves around how a local business was able to achieve greatness and successfully render its services with a little bit of support from the right kind of partner. Their story is compelling and emotionally moving because of how it is told at a human level.

Watch it here

4. Move it, Shake it (Animate yourself)

There is no doubt that colorful and vibrant animation is a perfect tool used by businesses to tell compelling stories. Although It is resource-intensive to conceptualize and create video content, the impact is far more significant and lasting. A new campaign from WeWork is a novel example of how great storytelling can be achieved using a series of short 30-second clips, that show how small businesses can utilize their office spaces. The videos are designed to be used as pre-roll ads on YouTube. WeWork also recycled the artwork to create fun little gif clips which they then used on Search and Social Media. The results were stunning.

5. Add a Bit of Humour

Businesses are continually in search of new and engaging ways to interact with their audience. However, nothing works well better than good old humor. Many brands have effectively taken advantage of this by creating positive and appealing messages that are both fun and attention-grabbing. One such example is the freelance portal Upwork and their ‘Hey World’ campaign. With bold and funky colours and quirky content, they call out to ‘The Rock’ Dwayne Johnson, the President of the United States, and even NASA, asking if they needed freelancers to get their work done.

Watch it here:

Upwork then used this to create an impressive integrated campaign comprising of billboards, ads on public transport and even 15-second commercials that increased their visibility. The impact was far more significant. So there you go, five essential tips to communicate your brand effectively. However, most of the time, it’s not easy to come up with creative ideas and content that uniquely aligns with your overall business objectives. That is you need to work with a creative agency like Branding By 8. At Branding by 8, we’ve helped transform hundreds of business, mostly startups and small businesses who need to create a big first impression. We help build effective brand strategies that are aligned with your business objective that drive results.


How to secure approval for your Rebranding plan

Perform a quick online search about how to plan a rebrand, and you’ll be met with a plethora of tick lists and steps to take. Whilst many of these strategic and practical steps are important, many gloss over one of the biggest hurdles you’ll face: overcoming internal resistance and securing approval for your rebranding plan. Rebranding is an enormous decision. It takes courage. The rewards can be worth it. Walmart is an excellent case in point. It can also, occasionally, go wrong. Take GAP’s rebrand in 2010 as a dismal example. It’s understandable, therefore, that you may encounter some resistance to a rebranding exercise. However, rebranding can, as Walmart and many others show, be immensely profitable and worthwhile. If you have judged that the time is right for your rebrand, how do you get others on board?


Get buy in early

Once your mind starts whirring on rebranding possibilities, it’s easy to get carried away. However, you need to advocate for change first, and achieve the buy-in you need to carry the rebranding exercise through to conclusion. To do this, you need to be able to advocate for change based on powerful arguments. There are a number of different reasons why it may be a good time for your business to rebrand. These include:

  • Mergers and acquisitions
  • Moving in to a new area or repositioning
  • Going global
  • Changes to the market which require you to reinvent yourself e.g. environmental pressure
  • Bad reputation
  • New leadership
  • The brand image is outdated

It is worth taking the time to research the issues which are applicable to you, so that you can lend some weight to your argument with examples of other successful rebrands done for the same reasons.


Consider financial implications

Rebranding can be a costly exercise. The only way to secure approval for your rebranding exercise is if you approach this through a financial lens. Do a cost-benefit analysis and be realistic about the costs involved in rebranding. Demonstrate to senior leadership that you have considered all costs, as well as Return on Investment. Rebranding costs aren’t only limited to the costs of creative design. Remember that these will need to be implemented uniformly across the business, in everything from your stationery to your social media profiles. Rebrands do well when there is concerted input at the launch stage too.


Be strategic

Therefore, the overall approach to securing buy-in must be strategic. Use data and facts to create this strategy. All this needs to happen before you consider the snazzy changes of logos and the like. When you present this information to senior executives, in a more strategic way, they will be more persuaded about the benefits and outcomes of the rebranding exercise. Also, by being honest about the risks, they will also feel reassured that you have indeed considered these, and aren’t simply avoiding the negative. Indeed, you should identify all possible risks of rebranding, and consider how you will mitigate these. Consider your role, at this stage, as an educator and negotiator. The result will be that the stakeholders who matter will feel trust towards you, and feel energised for the rebranding exercise. This step does take time. However, it is incredibly valuable.


Gathering information

This doesn’t mean that you need to undertake this step alone. Indeed, if you contact us in advance, regarding your creative strategy, then you’ll be in the position of being fully-informed about the process. You’ll have a clear idea of timelines and costs. This will allow for clear budgets in your rebranding plan, rather than guesswork.


Tackling resistance

It isn’t unusual to experience some resistance to your attempts. However, don’t despair. Consider why an individual stakeholder is resisting the change. Use this information to do further research and cost-benefit analysis in regards to their particular concern. Help them to see that the benefits of the exercise will outweigh the costs, while also reassuring them that you take their concerns seriously.


Getting ready for a rebrand

Choosing your agency for a rebranding exercise also requires careful thought. Speak to the agency directly about rebranding exercises they have done, and the results they have seen. Ask for examples of their work in your industry and ask for initial costs. At Branding By 8 we are skilled and experienced rebranding experts, fully understanding how rebranding fits in to your whole marketing strategy. Furthermore, we understand the need for you to secure approval. We’ll work with you to make it happen.


3 Major Reasons Why Startups Fail

Nobody likes disappointment or failure, especially in the newly launched business.  Research has found that about one-fifth of new startups fail within the first year. Following are 3 of the most popular reasons why startups flop in their first year and how you can ensure your business isn’t one of them.


Reason-1 Poor Branding & Marketing

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”– Jeff Bezos

A brand identity is a way you define your business to your audience. It represents the core of what your business is and what you value. It’s basically everything, your tagline, your advertising and the overall look of your brand. When it comes to startups, it’s even more important that you build a good identity on the web. Many startups fail to impress its audience simply because they do not represent anything different. Also, Noise matters! No matter how extraordinary your product and service might be, it’s going down if nobody thinks about it. Poorly managed advertising (or sales) is a noteworthy explanation behind the disappointment of many new businesses. You don’t really require an expert PR group towards the start, however, you have to make buzz online.


Reason-2 The absence of a clear strategy

“A vision without a strategy remains an illusion.”-Lee Bolman

Various founders of a startup can’t do alone what is required for a business to take off. They should concentrate on ventures that esteem their aptitudes and educational background, other than their expert skill. This will help their chances of progress and the training and commitment they will infuse in the business won’t be a burden for them. Your abilities must be supplemented with the ones of your group. Always have somebody great at sales, somebody great at the management and accounting, somebody great at promoting and somebody great at product improvement. If you or your prime supporters come up short on the skills or capacities expected to get your organization moving, make certain to recognize those requirements at an opportune time and read, think about, learn and encounter hypothetical and down to earth information that can give you the high ground against your rivals and keep your organization from slamming. Do not make your business fall.


Reason-3 Focus only on building and not on the customers

“Your most unhappy customers are your greatest source of learning.” -Bill Gates

A business can never put too much accentuation on its customers. They are the foundation of any business” success. One of the essential objectives of any marketing strategy ought to be to identify and address the issues of the customers. Considering client significance at all phases of the marketing process causes your business to guarantee more prominent consumer loyalty and increment its long-haul objective of repeat business.


The solution:

Now! As we have learned the three major mistakes, it’s time to know how you can prevent those mistakes from happening. Let’s face it, everyone needs help. Regardless of how small or large, your business is, you need a team to be your helping hand in order to achieve what you want to. Entrepreneurs who don’t believe in taking help will continue fighting huge wars for average results. And eventually, affect their own business badly. But the good thing is that you don’t have to be one of them. You can reach way higher. The road there is free and open. Choose success over failure. Choose customers over products. Choose a strong building strategy over poor branding strategy. Choose predictable growth over “too much, too soon” If you’re able to prevent these mistakes, then you’re setting yourself up for major success.


Top 5 Reasons Why Brands Fail

Customer engagement is critical, particularly since the internet rules the manner in which we work together. A few organizations have positively no issue with customer engagement. Their base is faithful and eager to get covered. On the off chance that this isn’t the situation with your business, you’re presumably adopting the wrong strategy. It might be a great opportunity to venture back and consider a portion of the things you might foul up. The sooner you fix them, the happier you will be.


The Efforts Are Too Generic

Each message you send to your clients’ needs a clear purpose. Bombastic statements are sometimes required; however, they won’t require or inspire a response. If you always play things safe and adhere to the books, your engagement will endure, therefore. Be interesting. Be thought-provoking. Be somewhat edgy if it’s appropriate to your image. As long as you aren’t conveying any mysterious messages, you’re probably going to see the king of engagement you need. It is known as the best brand advertising.


Nobody is in Charge

Most organizations delegate the job of estimating client engagement to somebody who as of now has an alternate position. This activity ends up falling under the control of a social media manager or a client service professional who may not comprehend what they’re doing. This is definitely why it’s so essential to have a more elevated amount worker who is prepared in client commitment. Regardless of what else they’re doing, they’ll see how they ought to focus on their endeavors and surveying their outcomes.


Pay Less Attention to Your Target Audience

Your clients may attempt to begin a conversation, however, you’re excessively busy endeavoring to begin a different conversation that they would prefer really not to have. Tune in to what your clients are discussing and utilize that as your core interest. When they’re already eager to be locked in, connect with them in the manner in which that they see fit. It’s a lot simpler than endeavoring to motivate them to move toward the path you thought you needed them to. Your clients have officially chosen what they cherish about you, and one of the best ways to connect with them is to play to your strengths. Hire a good branding agency in Dubai and give your brand a boost it needs.


Looking in the Wrong Places

Where are your clients at? In case you’re in a real state, they most likely aren’t on Snapchat. Ensure you’re utilizing similar platforms your clients are utilizing. In case you’re perusing out to them on their most loved social media platforms and urging them to react in a similar way that they’d react to their companions, getting included will just feel characteristic. Meet them where they are, and convey the substance that is explicit to that stage. Visuals go incredibly on Instagram, and content does best on Facebook. Snapchat is extraordinary for temporary engagement, for example, day by day advertising content paving the way to an event.


Your Brand Look is Not Appealing Enough

Good brand identity for any business matters a lot. Always remember that is the face of your brand and having an incredible company logo is as important as your marketing strategy. Let’s say your brand is all about fun and happiness, however, your logo is relatively dull and unappealing. Most of the times we underestimate the real value of having a custom logo design.


If you’re struggling with your brand and unable to convert customers, maybe it is the right time to think about a rebranding. Revising you identity, creating a clear communication strategy and engaging with your target audience will work wonders for your business. However you need the right partner to work with you, to make this happen


5 steps to increase your brand’s Instagram followers

Instagram which is short for Instant telegram started quickly fired up with the first impression as a fun application for kids and had ultimately become a serious content marketing, networking and viewers building tools for individuals and brands. Well, it’s one of the most lovable social networking sites on the planet right now with over 200 million active monthly members sharing around 60 million pictures and 1.6 billion loves per day. Kevin Systrom and Mike Krieger created it and launched in October 2010 exclusively on iOS. Just how exciting is it? The credible engagement rates for brands on most social sites are less than 0.1%, that’s not the case for Instagram as it keeps them all away. “Take a bow”! The 2018 Forrester study shows middling Instagram engagement rate for brands has an epic 58x higher than on Facebook. “Keep going up the instant people puller.”

Cross-promote your keen hashtag

If you created a #yourbrandname hashtag for your firm, but if no one knows about that and use it. Make sure it’s in your sketch, but take the play offline and have it printed on your receipts, in print ads, on signage in your store and at pertinent events. As if you are using other media such as radio, TV makes people use your hashtag. Amalgamate online and offline campaigns by ensuring it’s arranged on your other social sketches, on your websites, and in your email blast as the people are not going to find it.


Create the most of you

If so you want your bio to the only link to your website homepage, now and forever? Change it up at least around two weeks and use that link in your profile to make contact people to your newest or most popular content.


Get expressive with your captions.

Even a picture is valuable a thousand words, but you can’t omit the words all the way. The prime example of such is the National Geographic and NatGeo which are well-known media brand all over the world. They are just amazing at using storytelling beside their Instagram photos to produce engagement and sharing. NatGeo on the other has thrived across with over 50 million followers.

Remove unwanted tagged photos of you from your profile

If you only want to show the finest user-generated content about you or your brand on your Instagram profile, yes you can. Now, you can’t remove the tagged photos from the site entirely, by picking “Edit Tags”, selecting the ones you want to delete and choosing “Hide from profile” (you may need to confirm). It does the trick.

Develop your own Instagram style

Strong branding can help you generate future business because it increases the value of your business and helps you gain an edge over your competition. If you make sure that your company is well-established in the marketplace, its financial value will be significantly increased, so you will attract many potential investors.


Inspiring and Motivating Employees

It’s human nature to want to fit in, but on Instagram, you want to stand out. The best example is that the Indian beverage brand Frooti has developed such a unique visual content style, It’s instantly recognizable every time a user sees a Frooti post in their newsfeed.

  • Promote your dedicated hashtag on your other social profile, on your website, and your email blast.
  • Get creative with your hashtags. Be funny, ironic, or outrageous-but never boring!
  • Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.
  • Use your bio link to drive traffic to your space and try to become one of their favourite people or brands.
  • Write descriptive captions. Storytelling will help generate engagement and sharing.
  • Interact with top influencers in your space and try to become one of their favourite people or brands.
  • Don’t want a tagged photo of you or your brand on your profile? Edit Tags to hide the image from your profile.
  • Interact with top influencers in your space and try to become one of their favourite people or brands.
  • Develop your own unique, recognisable visual style. Figure out how you want to stand out and make it so!

5 Reasons Why Branding Is Important for All Businesses?

Many small business owners in dubai underestimate the power of branding and don’t invest much effort in it because they don’t actually see their businesses as brands. They think that the term “brand” is reserved for the big guns that have national and international recognition, so they don’t go beyond creating an attractive logo and beautiful design for their website and business cards.If you need help with creating a strong, authentic brand that creates a real impact, Branding Agency Dubai is here for you. The truth of the matter is that branding is essential for businesses of all sizes. Why? Because it helps businesses stand out from the competition and show why they are different and unique. It helps create an image of a business in customers’ minds and improve their perception of it, ultimately increasing the value of the business and paving the way to a larger customer base and a higher ROI. Think of your brand as the unique personality of your business. From your logo and company colors to your social media image and the way you and your team provide service to your customers – these and many more elements help you build your brand. There’s certainly a particular way you wish your customers would perceive you, right? You can influence their perception and create memorable impressions with proper branding. Here are the top six reasons why branding is important for all businesses, no matter their size or the industry they are in.

Raising Brand Awareness in Dubai

raising brand awareness
Branding helps you showcase the personality of your business and raise the awareness of your brand. Building brand awareness starts with your logo, as it represents the symbol that people will always remember you by. Your logo instantly creates an image of your business in the minds of consumers, so it needs to be easily recognizable and create memorable impressions. Branding extends to your website, social media profiles, business cards and other printed and digital marketing materials, all of which help people instantly recognize your business. When you use all those elements to raise brand awareness and build a strong reputation, people are more likely to purchase from you, since they recognize you as a familiar and reputable brand.

Building Credibility and Trust

When you present your company in a polished and professional way, people will start trusting you more. When they see that your business is well-established and that it has a strong reputation, they will be much more likely to purchase from you. If you present them with social proof and show that your offerings are of high quality, you will further improve your credibility and increase trust in the marketplace. This is because people tend to trust opinions and brand experiences of other consumers, so providing them with social proof, such as customer testimonials, will create emotional reactions and compel them to put their trust in you, knowing that you’ll provide them with real value.


Attracting New Customers

attracting new customers


This goes hand in hand with building credibility and trust because when people know that they can trust you and you always provide them with high-quality products or services, they will spread the word about it and help you win more customers. Therefore, branding helps you get referral business and significantly expand your customer base. When you build a strong brand and create positive impressions among your target customers, the word will quickly spread and you’ll drive a lot more customers to your door. You’ll create a well-established brand and position yourself as an authority in your field, turning word-of-mouth into your most effective marketing technique.

Improving Marketing Efforts

Marketing is one of the most important activities for promoting and growing your business, as it helps you reach out to your target audience and engage them in what you do. Branding plays a huge role in improving your marketing efforts. It’s important to differentiate the two: marketing is what promotes your business, while branding is what reinforces it. With marketing, you generate leads and sales, while branding helps you enhance your marketing and reputation, strengthen customer loyalty and show consumers exactly what you stand for. Therefore, marketing extracts value and builds familiarity, and branding creates value and builds loyalty.

Increasing Financial Value

increasing financial value

Strong branding can help you generate future business because it increases the value of your business and helps you gain an edge over your competition. If you make sure that your company is well-established in the marketplace, its financial value will be significantly increased, so you will attract many potential investors.


Inspiring and Motivating Employees

Employees are the heart of every business, so it’s crucial that they are satisfied in the workplace and constantly motivated to help the companies they work for achieve their goals and reach success. This is yet another instance where branding can be of huge help. If you create a strong, reputable brand and your employees understand and agree with your mission and vision, they will be more satisfied with their job and feel proud to be working for you. They’ll be happier and more confident in their work, knowing that the company is well-established and positively perceived in consumers’ minds, and they’ll be motivated to go above and beyond what is expected of them to help you realize your vision. What about you? Do you have a strong branding strategy? Does your brand reflect all your values and convey the right message to your target customers, building trust with them and inspiring their long-lasting loyalty? Branding Agency Dubai is a branding and advertising agency with a team of experts who know how to make brands impressive and help them stand the test of time. Feel free to request a quote or contact us via email or phone and we’ll be more than happy to help you tell your brand story.