The fascinating appeal of typography knows no bounds, especially when you explore the world of Arabic calligraphy. Many people are most familiar with the Latin alphabet but in today’s business landscape, it’s becoming increasingly important to have extensive knowledge of different language systems – especially if your target audience primarily speaks Arabic.

An Arabic logo design is often very aesthetic, as the very structure of the design is often strongly related to the shape and legibility of the letter forms. It can be interesting to learn about the Arabic writing system, as it is creative, attractive, and can be converted into web designs.

Let us explore further the art and craft involved in designing logos in Arabic, and what it takes to master it.

Why are these logos Arabic so engaging?

There’s something about Arabic logos that are just undeniably captivating and beautiful. They have a way of pulling someone in and interest them with the intricate details and colors used in the design. The letters of the Arabic alphabet are complicated and add a level of depth that is unique to this style.

A business can add value, aesthetic beauty, and attraction to their logo design by incorporating Middle Eastern scripture designs into their logo. A great example of this can be seen in Tashkent, Uzbekistan where many popular structures have such scriptures written on their walls.

Why people need an Arabic logo design?

Businesses in any industry or vertical launching their business in the Middle East or targeting Arabic-speaking customers should consider Arabic logos. Whether it’s a Lebanese restaurant, Turkish café, or real estate business in Dubai; an Arabic logo is essential. A logo is an investment for your company and crucial for building your brand identity. It’s important to choose a logo that is reflective of your company’s values and appeals to your target market.

Even if the potential customer does not understand what has been written, these logos can still capture the eye of the beholder. However, only a professional Arabic logo designer can interpret the true essence and nature of the business through logo depiction. In other words, while a logo may be able to communicate certain messages to customers on a surface level, only a professional will be able to really communicate the heart of the business through its design.

Fascinating logo designs that are commonly found in places like Lebanon, Saudi Arabia, Turkey, Dubai, Qatar, India, Bahrain, Jordan, Egypt and Oman are now being received well worldwide. These designs are not just limited to Islamic nations any longer.

Setting Up logo in Arabic – Logo Arabic Development Services

Our creative team consists of multilingual designers who have a deep understanding of Middle Eastern culture, tradition, and values.
In addition to logo design in Dubai, MoonBox offers corporate identity design services.

Need Arabic Logo Design? Contact MoonBox Logo Design Services

Is all PR really good PR?

If you’ve read the subject, you’re probably going to say yes, because that’s what we’ve heard for years. Brands have been investing heavily in marketing and public relations to build a strong image and be in the public eye at all times amidst the cut-throat competition.

But what if brands got PR for free? We’re talking lousy PR, of course (if it were really good it wouldn’t be free, right?). Years of effort, loads of money spent, and yet one reckless move can turn into a nightmare for a brand, damaging its reputation, sales, valuation, and so much more.

Add to that the power of social media controversies, and you can bid a great brand goodbye overnight. Some may argue that the myth ‘All PR is good PR’ is right. Sure! It builds some brand awareness. Those who have never heard of the brand can now see it making waves across the news, but at what cost?

Some brands might not even intentionally plan bad PR stunts, but business decisions might put a brand at stake, and while that might seem monetarily worth it, it’s never worth risking your reputation.

Read more on List of Top PR Agencies in Dubai

Deliveroo Social Media Strategy

Consider Deliveroo’s recent business move. To cut costs in the UAE and stay competitive, the food-delivery giant decided to slash rider salaries by 15% while asking some of them to even pay for fuel, work overtime, and bear their own visa costs. When riders retaliated with a strike and customers took to social media over cancelled order concerns, Deliveroo was quick to play the blame game without owning up to its decisions.

It wasn’t long before riders shared their plight on social platforms. Deliveroo received backlash from its customers for subjecting its staff to poor work conditions, especially in UAE’s scorching summers. Protecting your prices and product over your people can NEVER be a good decision and Deliveroo has learnt it the hard way in the last couple of days.

Now, halting all changes and promising its staff their fair dues, Deliveroo is back in business, but that probably doesn’t change the fact that its brand image has been tarnished. Many users called for a boycott of the company, while others encouraged people to tip delivery workers.

That’s what we’re talking about when we say one wrong move can affect your brand image for years. There are plenty of scopes to get dragged into brand wars and controversies, especially when you humanise a brand. It’s unreal to be right all the time. It’s also often fair to test the waters to know what your audience expects and get them to talk about you because that’s what you eventually want. But there’s a fine line between testing the waters and taking a plunge in the deep sea, which you don’t want to cross!

Signing off with a quote by journalist Bob Schieffer – ‘Good policy always trumps bad PR’ – make sure to get it right.

MoonBox is a full-service PR Agency in Dubai, UAE with a team of more than 250+ passionate and innovative experts.

If we asked you your favourite brand there’s something that comes to mind, right? What exactly made that brand come to mind? Was it its core facets like logo, design, typography, packaging, or was there more to it? How long did it last in your mind? Companies that consider themselves the best branding agency in Dubai and beyond, go out of their way to create a brand experience not just restricted to the above factors. They evoke an emotional and personal connect with customers which adds value to the brand and creates a long-lasting impression.

Apart from the emotional connect, the marketing, the presence, the reviews, the treatment, and much more plays an essential role in representing the company. How a customer perceives a brand across every touch point and how they build a connection that is strong enough to believe in it makes all the difference. Brand experience and customer experience are inter-related and top branding agencies in Dubai strictly adhere to best BX and CX practices.

Let’s take a look at creating a better customer experience through branding practices, so as to become the best branding agency in Dubai.

1. Strengthen your relationship with employees

This might seem out of context, but it plays an essential part in building stronger connections with the customers. If something is hindering the employee’s smooth deliverables to the customer, it will affect the perception of the brand. Effective communication through surveys or any other medium may raise common pain-points in the overall employee experience and can be eventually resolved. A happy employee who is empowered and gives his best will have a positive impact on the brand’s clientele and well-being.

2.  Make your presence felt

It would be an understatement to say that the world is driven by technology, and brands can make the most of it by being omnipresent. More than 50% of web traffic comes from mobile devices. The digital journey with multi devices plays a vital part. Customers use a range of online and offline media to connect with a brand, so no matter how tasking it may seem, it is important to up your game and make your presence felt through compulsive strategies.

3. Make it personal

If someone exactly knows what you want and gives you that, how do you feel? That’s what personalisations do. Customers are seeking more personal and exclusive experiences that are tailored to their demands. Evoking an emotional connect through activations or activities or simply understanding their user profile, demographics, preferences, shopping histories etc. and using them to deliver personalised experiences, will strengthen the relationship with the customer.

4. Educate your customers

What does your brand stand for? Or what do you want your brand to be known for? In order for your customers to understand your brand well, you need to educate them and gain their trust. Some of the best ways can be giving away freebies or free samples so that your potential customers can try and get an exact idea about your brand.

5. Social Listening

Customer experiences are often shared across social media platforms especially if they are negative. If your brand happens to face such an issue, you can take appropriate actions and respond to their concerns. This won’t just boost your reputation on social media, but also increase your presence.

6. Refine and rebrand if required

To become the best branding agency in Dubai, or literally anywhere else, make sure that the brand represents exactly who you are as a company in the best possible way. Lot of researches cited that, the reason why customers could connect with a brand was due to the value that it provides. This also means creating a logo that is easy to understand, a consistent colour scheme and an effectively defined brand messaging. If your brand is unable to attract your target audience, you can also consider rebranding.

7. Reward your loyal customers

A satisfied customer makes a business successful. One of the vital parts of building a strong relationship is to make them feel valued and honoured and give them due credit for your company’s successful endeavours. The best way to do this is through rewards, giving early access and offering special discounts to loyal customers.

By now, we hope that its been clearly established how a customer experience plays a vital role in brand performance. Whether it is a small business or a full grown one, customer experience should always be the primary focus.

How Impactful is a Logo Design on Brand Recognition

If there is anything that Nike, Apple, Google, and Disney have in common, it is the fact that the logos of these companies are iconic and easily identifiable by the average person. This proves that designing a good logo is an essential aspect of building a company.

In this blog, let us discuss how important logo design is to a company and which company in Dubai can help budding organizations get to the next level. Continue reading to learn more!

How Does Logo Design Help a Company?

Logo design can provide the company with a lot of benefits, including the following:

• Distinguishes the company from competitors
• Fosters brand loyalty among existing clients
• Catches the attention of would-be customers
• Establishes the identity (and personality) of the company
• Creates a long-lasting legacy
• Eliminates doubt as to the legitimacy of the organization

How to Know if a Logo Design is Effective?

Any logo design company in Dubai can provide you with colorful imagery and energetic messaging, but the true test to ensure that your brand logo and your company stand out from the rest is the test of substance and recall.

Substance speaks to the quality or relevance of a particular object or person. A person with substance is an individual who is intelligent, skilled, talented, and/or virtuous. An object with substance is built and designed with quality, usefulness, and durability in mind.

In logo design, a logo that passes the test of substance can be indicative of the benefit that the company it represents can provide to the client.

Recall is simply about remembering. It does not have to be word-for-word. It can be the recollection of something as simple as the color of another person’s eyes, or the memory of what you had for breakfast yesterday.

In logo design, a logo that passes the test of recall is equal to how easy a client can remember the company it represents.

What is the Best Logo Design Company in Dubai?

There are several qualities and aspects that make a logo design company a good one – technical skill, adaptability, customer service, and positive feedback from previous clients. However, what makes a good logo design company the best is one thing – the ability to capture wonder. Wonder is a mixture of admiration and surprise as a result of experiencing something beautiful, complex, and thought-provoking.

Moonbox is the best company that can capture wonder. With its tested and proven formula of storytelling and communication to a wide audience, this logo design company and branding agency in Dubai can take your company to the next level.

If you would like to know more about the history and success stories of Moonbox, check out their website at:

https://www.moonbox.ae

If you would like to take the next step and get in touch with a Moonbox representative, contact them via email or over the phone using the following details:

Email: [email protected]

Phone: 04 2696733

FMCG Meaning – What Are Fast-Moving Consumer Goods (FMCG)?

FMCG Meaning – Fast moving consumer goods or FMCG are products that market quickly at relatively low cost. These goods are also named consumer packaged goods.
FMCGs have a concise shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy by-products, and baked goods). These goods are bought oftentimes, are consumed rapidly, are priced lower, and are sold in enormous quantities. They also have a high turnover when they’re on the shelf at the mart.

Social media has quickly emerged as a crucial aspect of digital marketing. It provides a wealth of benefits and a more personalised way of reaching millions of people around the world. For competitive industries such as food or beauty,  investing in social media marketing could be one of the most effective ways of finding success.

FMCG Marketing

With current circumstances like COVID-19 and the regulations that came along with it, retail marketing on an omnichannel level has become increasingly essential for consumer retention and overall company triumph.
In 2020, online grocery sales witnessed a 103% year-over-year growth and are projected to account for 10% of the overall demand by 2025. Supermarkets must take benefit of FMCG marketing strategies and the omnichannel approach to guarantee an increase in their YOY revenue as consumers place value on comfort and access.

Let us take you through the clear advantages of social media marketing for FMCG brands.

Advantages of Social Media Marketing for FMCG brands

• Improved Brand Awareness

The FMCG sector in Dubai is chock-full of products that are similar, which offer consumers a wide range to choose from. Social media is a cost-effective platform which can be used to enhance brand awareness, so that such brands can differentiate themselves from the clutter in the market. This also aids consumers in forming an opinion about the brand even before they visit the store, which helps influence their purchase decisions. Through interactive posts you can invite users to engage with your brand, share advertisements and offers, taking your brand to new heights, while improving brand awareness and eventually, brand loyalty.

Positioning your brand correctly requires being on relevant channels to reach your target audience. Brand awareness is about ensuring that prospective customers understand who you are and what you offer. For instance, the food industry is one that’s full of competition and is always increasing in size, but social media gives brands the opportunity to muscle in and show people why their brand is the right choice.

• It’s Cost-Effective

Unlike other forms of advertising where FMCG brands usually spend substantial resources and work harder to reach a large audience, like TV, print ads, radio etc.; social media is a ready-made platform. With hundreds of millions of users, you can make your advertising budget pay off really well.

Creating an account is free on most social platforms. However, using paid advertising is a great way to target users based on demographics and their behaviours. Spending money on this form of focused marketing will enable you to target your chosen market and will increase your chances of generating sales, offering a better return on investment (ROI).

Advanced analytics from social platforms will let you gain deep consumer insights. This further helps in creating new campaigns and content that your target audience will find engaging. In the long run, this brings down marketing costs for FMCG brands.

• Improve Customer Engagement, Satisfaction & Retention

While it is likely that there are many FMCG brands offering similar products as yours, you have to provide your audience with a reason to trust your brand. If you can communicate with your audience, listen to them, and engage with them, you’ll find that they trust your brand more. This can be done in the form of answering product related queries, responding to general posts and even dealing with unhappy customers. If you can do all of this on an open social media platform, your audience will see you as a brand that cares. Influencer marketing is also found to be effective for FMCG brands because consumers are more likely to find your brand credible when an influencer whom they trust recommends it to them.

Social media plays a pivotal role in customer satisfaction and when you get it right, you’ll find yourself with a loyal consumer base, some may even act as brand advocates. Users are more likely to opt for a brand that uses social media to communicate than a brand that does not. It’s one of the simplest aspects of social media marketing but one that will set your brand apart.

In short, customers are not looking for a faceless brand. They are looking for a brand that has a voice and a personality. This is the level of connection that they expect and you can achieve this by engaging. Simple messages and responses will work for your brand and will enable you to begin forming relationships with users.

• Improved SEO Rankings

Social media marketing is not just about getting results through your chosen platforms. It is now highly recognised by search engines and they now factor it into your search ranking. Search engines are constantly evolving in a way that appeals to the needs of users and with millions of people using social media, it is now an integral part of the ranking process. It’s no longer enough to have a website that is optimised and updating your blog won’t cut it either. Businesses that share content on social media are now showing search engines that they offer value to users and that their brand has integrity.

Final Words

Social media marketing cannot be overlooked and if any FMCG brand wants to step forward and get noticed in the UAE market then a strong branding, along with a solid digital marketing strategy, with more focus on social media marketing, is the key. The right strategy, if implemented correctly will enhance awareness, traffic, improve SEO and build a greater level of brand loyalty, all of which will help your brand stand out.